Starmobile partnered with convenience store chain 7-Eleven to introduce an innovative e-commerce business model that aims to make online shopping easier for consumers nationwide. This partnership will allow customers to order PLAY Lite and PLAY Five through 7-Eleven’s multi-channel CLIQQ store as well as electronic kiosks and catalogs in-stores.
Customers can opt to pay for them digitally through any of CLIQQ’s platforms or in-person through 7-Eleven counters, before or after they pick-up their chosen phones, using cash or credit card.
In addition this e-commerce model also aims to address two key realities facing the e-commerce industry in the country today – small retail baskets and expensive fulfillment logistics.
“This e-commerce model that gives customers a variety of flexible discovery, payment, and pick-up options first rolled out in 7-Eleven stores in Taiwan. It has proven so successful that 35% of all e-commerce packages in the country now go through 7-Eleven branches, eventually helping make Taiwan the world’s most developed e-commerce market, with 18% share of total retail,” said Dan Marogy of 7-Eleven Philippines. “We aim to pilot this program together with Starmobile in selected Metro Manila stores starting April 24.” said STAR, Inc. Product Development Head Michael Chen.
Seventy-five percent of offline retail transactions in the Philippines cost Php 600.00 and below. However, online vendors can spend up to an average of Php 150.00 fulfilling these orders, with expenses going even higher when returns and failed deliveries are factored. This eats into their margins and discourages them from investing further in their e-commerce channels.
This venture builds on 7-Eleven’s retail partnership with STAR, Inc. which began in 2014, when the convenience store started carrying Starmobile devices in their stores.