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realme no.1 Smartphone Brand in the PH for Q1 2021

realme no.1

realme once again takes the No. 1 spot in the Top smartphone vendors for Q1 2021. The fast-rising tech brand first achieved this position back in Q3 2020, just two years after the brand's entry into the market in late 2018.

realme no.1

Several research firms' findings highlight realme's impressive growth and market leadership this year. Canalys estimates that the brand has a 23% percent unit share, with a 95% percent average growth rate. In a different survey from IDC, realme holds the top spot, accounting for 21.3% percent of the overall market share. The opening of new realme stores in the first quarter of 2021, according to the survey, would further extend the brand's channel presence in high-growth opportunity areas outside of Manila.

Despite the challenges posed by the COVID-19 pandemic, Counterpoint Research reports that realme had the highest YoY (year on year) growth of +142 percent during the quarter. The company is also a leader in the e-commerce market, with a 34% percent share in online revenue.

Winning customer-centric philosophy
The customer-centric philosophy of realme allowed it to beat out any major player in the category and become the top choice for the younger generation. Offering excellent customer experience from beginning to finish, realme has always prioritized meeting the demands of its clients, from the point of purchasing to fully leveraging the product's capability.

The company is continuing to develop its offline and online footprint to ensure that its goods and services are available and accessible to consumers wherever they are. To date, realme has over 550 concept shops, kiosks, and associate distributors around the country that handle product inquiries and purchases, giving shoppers access to specialist product information before making an order. realme is also available on e-commerce platforms such as Lazada and Shopee, which provide customers with convenience and security, especially during this pandemic.

In addition, 16 service centers in various parts of the country have been enabled to serve after-sales programs and other end-user needs, ensuring that every Filipino enjoys improved customer service.

realme has released the realme Community app, which is in line with its mission of constantly listening to its consumers. It's the brand's official community forum, where realme users can ask questions and get answers about their devices, share their thoughts and ideas, and keep up with all the latest news and events. The app, which is available for free on Google Play, serves as a forum for the company to communicate with and collaborate with its customers, offering better support and guidance throughout the journey.

Championing the youth
Apart from these efforts in sales and marketing, realme continues to be a brand for and by the youth. It continuously pushes for product innovation geared towards championing the interests and passions of its young customers. This includes notable features and upgrades in its smartphones that are important and relevant for content creation, gaming, and other relevant youth passion points.

The realme 8, which was launched just this month alongside the realme 8 Pro, is a perfect example of the brand’s youth-driven innovation. Perfect for gaming enthusiasts, the realme 8 boasts a powerful MTK Helio G95 processor that delivers the best in mobile gaming. It also features a 30W Dart Charge and a 5,000 mAh battery -- a sleek package ideal for the youth on the go with the growing demand for a smartphone that can keep up with their needs and style. The realme 8 Pro, on the other hand, comes packed with a powerful 108MP quad rear camera setup, making it the top choice for aspiring content creators and multimedia enthusiasts.

In terms of aesthetics, realme also champions the youth’s bold and expressive style. The unique design of the realme 8 Series embodies the youth’s trendy and fierce personality, not being afraid to express their emotions and dare to stand out.

Promising better innovations in the months to come, realme is set to continue its streak in leading the smartphone and TechLife categories with its customer-centric approach in developing new products and services that users can enjoy.

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