After realme's founder and CEO, Sky Li, issued an open letter declaring 2024 as the year of rebranding, the company revealed its new slogan: 'Make it real. The new slogan aims to position realme as a tech brand with a deep understanding of young users. Additionally, the realme number series is set to be positioned as the future of Next-gen Imaging, aligning with the brand's evolving identity.
realme's research reveals that young users increasingly prefer telephoto lenses with 3X zoom or more over 2X. Achieving high zoom on slim smartphones requires a periscope telephoto, which is the only practical option.
Despite the usual high costs and technical challenges associated with flagship smartphones, realme is determined to close this gap by bringing flagship-exclusive periscope telephoto technology to a broader audience of young users.
realme has developed its own periscope telephoto formula, showcased in the globally launched realme GT5 Pro in November 2023. This formula positions the realme GT5 Pro's telephoto performance as an industry leader. The upcoming realme 12 Pro Series will follow suit, incorporating a leading sensor size, a high-performance platform, and an advanced algorithm to ensure top-notch imaging in various conditions.
The realme 12 Pro Series elevates night shot clarity and stability while minimizing flare and ghosting, thanks to a unique blend of technologies. The combination of prism tilt OIS, Sub-Wavelength Structure Coating, and a Wave Pattern Lens Shade, initially introduced in the GT5 Pro, ensures exceptional performance.
realme has developed its own periscope telephoto formula, showcased in the globally launched realme GT5 Pro in November 2023. This formula positions the realme GT5 Pro's telephoto performance as an industry leader. The upcoming realme 12 Pro Series will follow suit, incorporating a leading sensor size, a high-performance platform, and an advanced algorithm to ensure top-notch imaging in various conditions.
The realme 12 Pro Series elevates night shot clarity and stability while minimizing flare and ghosting, thanks to a unique blend of technologies. The combination of prism tilt OIS, Sub-Wavelength Structure Coating, and a Wave Pattern Lens Shade, initially introduced in the GT5 Pro, ensures exceptional performance.
Setting a new standard in telephoto capabilities, the realme 12 Pro Series offers an impressive 120X digital zoom. The device also introduces a 3X Portrait Mode, featuring a 71mm golden portrait focal length, creating a naturally shallow depth of field for stunning portraits.
In the realm of sensors, the realme 12 Pro Series boasts the largest periscope telephoto sensor in its segment. Equipped with the OV64B flagship sensor, it outshines competitors and matches other top-tier flagships. With a 1/2-inch size, it's more than twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and enhanced light intake, the telephoto lens in the realme 12 Pro Series is nearly three times more light-sensitive than that of the iPhone 15 Pro.
The realme 12 Pro Series features a Sony IMX890 OIS main camera, perfect for enhanced night photography with its large 1/1.56'' sensor, 24mm focal length, and wide f/1.8 aperture. With OIS support, it ensures stable video recording and improves photo success rates. Additionally, the phone comes equipped with a periscope telephoto and ultra-wide-angle camera, offering lossless zoom at 0.6x, 1x, 2x, 3x, and 5x. This provides a full-focal-length, lossless zoom experience comparable to flagship devices.
realme partnered with Qualcomm to elevate image processing using the MasterShot algorithm in the realme 12 Pro Series. It's the first in its segment to process RAW domains, ensuring clear, dynamic, and realistic cinematic portraits. The flagship-level omni-focal MasterShot Algorithm boasts advanced computational photography, integrating the LightFusion Engine for enhanced clarity and tone and the NightEye Engine for superior night photography. The series also features a unique movie portrait filter for effortless capture of striking portraits.
realme has collaborated with international luxury watch design master Ollivier Savéo to create a luxurious watch design for the upcoming realme 12 Pro Series. This collaboration aims to provide young users with next-gen imaging experiences and stylishly designed products.
Ollivier Savéo, renowned for his leadership in high-end watch and jewelry groups, has previously worked with prestigious Swiss watch brands like Rolex, Roger Dubuis, Piaget, Breitling, and Quentin. His expertise has been instrumental in elevating the 12 Pro Series to new heights of sophistication through luxury watch design.
Inspired by classic luxury watches, the collaboration between realme and Ollivier Savéo involved deconstructing design and craftsmanship, infusing refined elements into the industrial design of the realme 12 Pro Series, and redefining the concept of luxury watch design.
Key design features include the Golden Fluted Bezel, crafted with CNC machine cutting for a 360° luxury watch-level precision texture, the Polished Sunburst Dial showcasing over 500 sunburst patterns, and the use of Premium Vegan Leather for a silky feel and practicality. The 3D Jubilee Bracelet, with three-dimensional rhomboid precision splicing, adds a touch of luxury to the series.
The global launch of the realme 12 Pro Series is scheduled for January, but its arrival in the Philippines is yet to be announced.
In the realm of sensors, the realme 12 Pro Series boasts the largest periscope telephoto sensor in its segment. Equipped with the OV64B flagship sensor, it outshines competitors and matches other top-tier flagships. With a 1/2-inch size, it's more than twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and enhanced light intake, the telephoto lens in the realme 12 Pro Series is nearly three times more light-sensitive than that of the iPhone 15 Pro.
The realme 12 Pro Series features a Sony IMX890 OIS main camera, perfect for enhanced night photography with its large 1/1.56'' sensor, 24mm focal length, and wide f/1.8 aperture. With OIS support, it ensures stable video recording and improves photo success rates. Additionally, the phone comes equipped with a periscope telephoto and ultra-wide-angle camera, offering lossless zoom at 0.6x, 1x, 2x, 3x, and 5x. This provides a full-focal-length, lossless zoom experience comparable to flagship devices.
realme partnered with Qualcomm to elevate image processing using the MasterShot algorithm in the realme 12 Pro Series. It's the first in its segment to process RAW domains, ensuring clear, dynamic, and realistic cinematic portraits. The flagship-level omni-focal MasterShot Algorithm boasts advanced computational photography, integrating the LightFusion Engine for enhanced clarity and tone and the NightEye Engine for superior night photography. The series also features a unique movie portrait filter for effortless capture of striking portraits.
realme has collaborated with international luxury watch design master Ollivier Savéo to create a luxurious watch design for the upcoming realme 12 Pro Series. This collaboration aims to provide young users with next-gen imaging experiences and stylishly designed products.
Ollivier Savéo, renowned for his leadership in high-end watch and jewelry groups, has previously worked with prestigious Swiss watch brands like Rolex, Roger Dubuis, Piaget, Breitling, and Quentin. His expertise has been instrumental in elevating the 12 Pro Series to new heights of sophistication through luxury watch design.
Inspired by classic luxury watches, the collaboration between realme and Ollivier Savéo involved deconstructing design and craftsmanship, infusing refined elements into the industrial design of the realme 12 Pro Series, and redefining the concept of luxury watch design.
Key design features include the Golden Fluted Bezel, crafted with CNC machine cutting for a 360° luxury watch-level precision texture, the Polished Sunburst Dial showcasing over 500 sunburst patterns, and the use of Premium Vegan Leather for a silky feel and practicality. The 3D Jubilee Bracelet, with three-dimensional rhomboid precision splicing, adds a touch of luxury to the series.
The global launch of the realme 12 Pro Series is scheduled for January, but its arrival in the Philippines is yet to be announced.
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