Acer continues to dominate the consumer and gaming laptop market in the Philippines, securing a strong 35.7% market share in 2024, according to data from GfK.
The brand captured 34.2% of the consumer notebook market and an impressive 40.6% of the gaming segment. In simple terms, one out of every three laptops sold in the country is an Acer.
Acer’s growth is driven by competitive pricing, an extensive retail network, and impactful marketing strategies. The brand stays ahead by adapting to trends and connecting with younger audiences through popular brand ambassadors like SB19 and G22.
In the gaming sector, Acer’s Predator series has been a key player, strengthening its position through community-driven events like the Asia Pacific Predator League. These efforts have helped Acer build a strong reputation among gamers and tech enthusiasts.
“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Acer Philippines Managing Director.
Acer’s strong presence in the Philippines makes it easy for customers to find and purchase its products. Whether through Acer Concept Stores, authorized dealers, or online platforms like the Acer online store, Lazada, and Shopee, the brand ensures availability across multiple channels.
With its consistent market leadership, strategic campaigns, and commitment to quality, Acer shows no signs of slowing down as it continues to shape the laptop industry in the Philippines.
No comments:
Post a Comment