Built around the idea of empowering users through easy AI discovery, the campaign highlighted how the latest Lenovo Yoga Copilot+ PCs offer meaningful and secure AI features that go beyond what a regular laptop can do.
Discover Your AI-dentity
A fun part of the campaign was “What’s Your AI-dentity?”, an interactive online quiz hosted on a dedicated microsite. The quiz used visual, situational, and activity-based prompts powered by tech like voice recognition and eye tracking.
A fun part of the campaign was “What’s Your AI-dentity?”, an interactive online quiz hosted on a dedicated microsite. The quiz used visual, situational, and activity-based prompts powered by tech like voice recognition and eye tracking.
After completing the quiz, users received a personalized “AI Era” result, which many proudly shared online. This sparked conversations about how AI fits into their daily work, school tasks, and creative projects.
Bringing AI Discovery to More Users
In Manila, Lenovo turned the campaign into an immersive on-ground experience. Visitors headed to the AI-Ready Zone at the Lenovo Experience Store in SM Megamall, where they tested Lenovo Yoga devices and tried the full AI-dentity Quiz inside the Future Ready area.
Smarter Technology on the Streets
Lenovo also launched the Yoga Street Challenge at The Pop Up Katipunan. Students took on fun, creator-inspired tasks that showcased the power of AI features on Lenovo Yoga devices. The challenge was hosted by popular content creator Jomari Angeles, adding even more excitement to the event.
Lenovo also launched the Yoga Street Challenge at The Pop Up Katipunan. Students took on fun, creator-inspired tasks that showcased the power of AI features on Lenovo Yoga devices. The challenge was hosted by popular content creator Jomari Angeles, adding even more excitement to the event.
Winners took home exclusive Lenovo Yoga merchandise like t-shirts and tote bags, while all participants received special coupons redeemable at Lenovo Exclusive Store SM Marikina or the Lenovo Yoga Store at SM North EDSA.
Those who completed the online AI-dentity experience and showed their social post to the on-ground team also received curated gifts from Lenovo.
A Campaign Built for the Modern User
Perfect for creators, multitaskers, and students, this campaign showed how Lenovo Yoga devices help users work smarter, create faster, and stay ahead in a fast-changing digital world. With AI becoming a bigger part of daily life, Lenovo aims to make the technology easier to explore and more accessible to everyone.
Perfect for creators, multitaskers, and students, this campaign showed how Lenovo Yoga devices help users work smarter, create faster, and stay ahead in a fast-changing digital world. With AI becoming a bigger part of daily life, Lenovo aims to make the technology easier to explore and more accessible to everyone.
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