realme the country’s number 1 smartphone brand as of Q2 2021 has had a very successful sales performance during its recently concluded Shopee Super Brand Day Sale held from August 26 to 28, 2021.
The Squad's best-selling smartphones during the campaign were the popular C-Series offerings: the realme C11 2021, the realme C21Y, and the realme C25S. The realme Buds Classic and realme Buds Q2 were two of the most popular AIoT products.
realme's Shopee Super Brand Day Sale is also a part of the brand's Global Fan Festival celebration, which was jam-packed with an amazing lineup of events, promotions, and other activities to express gratitude to realme's Filipino fans for their support and loyalty.
A celebration for and by the youth: realme wraps up Global Fan Festival 2021
August proved to be a widely successful month for realme as it celebrated its Global Fan Festival as a tribute to the brand’s Filipino Squad. This came on the back of another milestone as the brand celebrates 100 million smartphones sold worldwide. In the Philippines, realme was also recently hailed as the no. 1 smartphone brand for Q2 2021 according to global research firms Canalys, Counterpoint Research, and IDC. The brand now holds this position for two consecutive quarters— an achievement made possible in just three years.
With the theme “Dare To Be You”, the month-long campaign served as a reminder for today’s youth to be unapologetically real despite external negative noises. To promote this advocacy, the brand launched a Dare To Be You social media movement featuring notable Filipino personalities with inspiring stories of success. Included in the roster are top fashion model Reins Mika Melitante, shoutcaster and gaming analyst Caisam “Wolf” Nopueto, globally renowned fashion designer Carl Jan Cruz, drag artist Prince Martell, and creative director Ryuji Shiomitsu, among many others.
In addition, realme also launched the second installment of its Dare To Represent Ambassador Search where entrants were tasked to share how they encourage themselves to stay unapologetically real despite what other people may say. Among hundreds of entries, two winners were chosen to be realme’s next ambassadors: Karen Umayam and Erwin Canzana. They will each receive a P50,000 cash prize, 1-year contract as brand influencers, and other content collaboration opportunities.
To culminate the month-long festivities, the brand hosted a special Livestream event for the realme Mobile Legends Cup (RMC) Grand Finals on August 26. The realme Squad was treated to a series of matches between the country’s top esports teams, as well as a celebrity showmatch among top Filipino gamers Akosi Dogie, ChooxTV, and Kiko Matos. The Livestream also featured a special half-time show headlined by singer-songwriter Zack Tabudlo who wooed the Squad with a performance of his latest hits. In total, the Livestream event generated over 3,000,000 views on realme’s Facebook page and YouTube channel.
realme’s success has shown that even in a highly competitive environment, with the right team and the right heart, it is possible to dare to leap and conquer both fears and dreams. Nothing is impossible with the power of youth, as seen by the stellar sustained sales performances and milestones over the past three years.
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