AIA Launches My AIA Platform!

With their new rebranding, AIA Philippines and BPI AIA, its bancassurance subsidiary, are focused on pushing the boundaries to reach global capabilities, aligned with AIA Group's strategies and direction.

Part of this alignment includes accelerating the use of technology, digital, and analytics (TDA) to expedite processes, strengthen operations, empower people, and give relevant solutions to customers while continually improving service.

“With our recent rebrand to AIA Philippines and consequently, BPI AIA, we continue to ramp up our internal transformation to be better positioned for the future as we embrace our global capabilities, aspiring to lead in the TDA space within the life insurance industry,” stated Leo Tan, Chief Marketing Officer of AIA Philippines.

AIA Philippines Chief Technology Officer, Noel Mendoza, shared various TDA initiatives that the Company has undertaken, emphasizing how the end user is at the center of the project design and development, to ensure ease of use and encourage adoption. This is especially true for projects that have the customers as the end users. “Our customers take the wheel. We will tailor, learn and evolve based on their wants and needs,” shared Mendoza.

As a life insurer with access to huge amounts of data, data and analytics and the use of cloud are also key areas that can help the business. “We will use the data we have for better insights and understanding. We will re-design our business models around the services they will need,” Mendoza expounded. “And finally, everything in the cloud—it’s where digital lives and comes alive.”

A practical and convenient platform
Among all the TDA projects mentioned, the recently launched My AIA platform was showcased in a media briefing, with a walkthrough that highlighted its functionalities. My AIA is an integrated platform where AIA Philippines customers can access the Total Health Solution ecosystem to help them live better, protect better and get better with just a few taps.

Geared for the future The ongoing pandemic has presented a lot of challenges to AIA Philippines and BPI AIA, but both companies have been able to pivot efficiently and effectively. TDA, once just one of the company initiatives, suddenly had to be at the front and center, fast-tracking the progress of technology and digitalization projects in the pipeline. Despite the challenges of working remotely, these projects quickly got off the ground, with a timely launch that was able to address the immediate needs of the business and its customers.

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