Acer the Market Leader for PC Sales in 2021
Acer lead the PC (desktop, notebook, and workstation) market in the Philippines for the 13th consecutive year in 2021. With a 27% market share, according to IDC, on the strength of stay-at-home demand for devices used for education and work.
Acer has been the market leader in the notebook category in the Philippines for 16 straight years, with a market share of 33% in 2021. It held a 30% share of the consumer notebook market and a 34% share of the gaming notebook market.
In 2021, Acer held a 31% market share in the consumer branded desktop category and a 52% market share in the consumer all-in-one desktop category. It held a 22% in the monitor category in 2021.
Acer Philippines shipped 561,000 PCs last year, up from 394,000 in 2020 and 347,000 in 2019. This strong performance was fueled by online education, as users turned to Acer since the technology giant is renowned known for its strong position in the education sector. Additionally, growth was fueled by the rising demand for devices as more Filipinos worked from home, as well as Acer's diverse product offerings across all market segments and the brand's value proposition.
According to IDC, the Philippines sold 1.72 million PCs from various brands in 2021, up from 1.35 million in 2020 and 1.34 million in 2019. PCs were in high demand globally, with 350 million units shipped worldwide.
According to IDC's Quarterly Personal Computing Device Tracker, Q4 2021, demand in the private sector was also driven by work from home and digitization. The consumer market share of notebooks increased from 73% prior to the epidemic to 84% in 2021. The laptop market share increased from 30% in 2018 to 69% in 2021 in the commercial market.
Pandemic-related quarantines and lockdowns also fueled an increase in the Philippines' gaming and entertainment PC sales in 2021. Acer nearly doubled its sales of gaming notebooks last year, from 75,000 in 2020 to 113,000 in 2019.
The global shortage of semiconductors has resulted in supply chain disruptions affecting everything from computers to consumer electronics. Acer estimates that the scarcity will last until at least the second quarter of 2022.
“The PC has become a necessity during the pandemic. While the demand was strong beyond our expectations, due to online learning and work-from-home needs, including notebook PCs, Chromebooks, monitors, and others, we did our best to fulfill them,” said Sue Ong-Lim, Acer Philippines General Manager.
Acer further increased its sustainability efforts last year with the launch of the Earthion program, which engages the company's whole ecosystem, from supply chain partners to consumers and workers, in addressing environmental concerns through innovative and integrated solutions.
Since 2020, Acer's notebooks have been packaged with recycled paper, saving 8,750 kg of paper pulp and avoiding the use of 20 million plastic bags. Over 50 metric tons of batteries were recycled and refurbished as part of Acer's internal recycling operations.
In 2021, Acer launched the Acer Vero, a new "green" laptop that has 50% post-consumer recycled plastic in its keyboard caps and around 30% in other components such as the top and bottom covers and screen bezels. The business expanded its Vero range across a variety of devices at the end of 2021.
According to IDC, PC demand is projected to continue healthy this year as businesses, schools, and individuals prepare for another lockdown. Another element that could spur growth is the digitization of business; increased e-commerce spending will result in increased private sector spending.
Acer is diversifying its portfolio and growing new businesses, including acerpure, Altos, HSN, and Acer Gaming. Additionally, it will promote value creation and the consumer journey. Acer will also continue to set lofty goals for lowering its carbon footprint and developing more ecologically friendly technology.
Acer further increased its sustainability efforts last year with the launch of the Earthion program, which engages the company's whole ecosystem, from supply chain partners to consumers and workers, in addressing environmental concerns through innovative and integrated solutions.
Since 2020, Acer's notebooks have been packaged with recycled paper, saving 8,750 kg of paper pulp and avoiding the use of 20 million plastic bags. Over 50 metric tons of batteries were recycled and refurbished as part of Acer's internal recycling operations.
In 2021, Acer launched the Acer Vero, a new "green" laptop that has 50% post-consumer recycled plastic in its keyboard caps and around 30% in other components such as the top and bottom covers and screen bezels. The business expanded its Vero range across a variety of devices at the end of 2021.
According to IDC, PC demand is projected to continue healthy this year as businesses, schools, and individuals prepare for another lockdown. Another element that could spur growth is the digitization of business; increased e-commerce spending will result in increased private sector spending.
Acer is diversifying its portfolio and growing new businesses, including acerpure, Altos, HSN, and Acer Gaming. Additionally, it will promote value creation and the consumer journey. Acer will also continue to set lofty goals for lowering its carbon footprint and developing more ecologically friendly technology.
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