ShopBack PH Celebrates 7th Anniversary and Global Brand Refresh - Adobotech | Tech, Gadgets Served in Adobo Flavors

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ShopBack PH Celebrates 7th Anniversary and Global Brand Refresh

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ShopBack, Asia-Pacific and Philippines' leading online shopping and rewards platform, refreshed its global brand for its 7th anniversary. The revamp cements ShopBack's status as a global industry leader.

Over the years since ShopBack's 2015 debut in the Philippines, the company has accumulated a total of over 5.2 million users who have benefited from the rewarding shopping experience that ShopBack provides with every transaction they have made.

ShopBack works with more than 600 different retailers across multiple industries, including tourism, apparel, technology, and online marketplaces. Over 927 million pesos ($SG23 million) have been returned to customers as cash rebates, while allied brands have earned more than $SG580 million in GMV Gross Merchandise Value. Lazada, SHEIN, Shopee, Agoda, Klook, Samsung, and many others are just a few of the online retailers that work with Shopback.

ShopBack introduced its vouchers product line in the country in 2021, enabling consumers to save more and earn additional rewards when purchasing coupons from retailers such as FoodPanda, Metromart PureGo, and many more.

Led by the brand's new slogan, "For The Wins," ShopBack intends to transform all of its Filipino customers' small victories into a rewarding shopping experience and a seamless consumer journey.


“Since our launch in 2015, our primary goal has always been to delight our customers by empowering them to be smarter shoppers,” says Prashant Kala, ShopBack Regional Director, APAC. “This is why we always aim to give the best deals and launch new products/features that influence them to make the most ideal purchasing decisions. With the ongoing travel resurgence, new brands onboard, and vouchers being launched, we are happy to continue serving our Filipino customers in the years to come.”

ShopBack: For The Wins
ShopBack is refreshing their global brand with the tagline "For The Wins." ShopBack's vision with this concept is to give customers the means to celebrate life's achievements with a rewarding shopping experience.

“ShopBack believes in the power of small wins, applied consistently and continuously, and we work relentlessly to deliver smarter ways to shop and pay,” says Henry Chan, CEO and Co-founder of ShopBack. “We hope that the rebrand brings out this message more strongly to our shoppers.”

“As we grow our network of partners and global brands, we will continue to engage shoppers across multiple touchpoints, help partners gain visibility and sales, and support them in achieving their own victories through small wins,” he added.

The global rebrand refresh is a new chapter for ShopBack and the beginning of a brand new landscape for shoppers to celebrate their victories in life accompanied by a unique and rewarding shopping experience.


ShopBack’s 7th Year feat. Spark Talks
Spark Talks, a panel discussion, and data sharing event, was held as part of the brand's 7th anniversary celebration, and it gathered over 70 partner merchants and media members who explored the need to adapt and maximize growth in the dynamic macro business landscape. There were also representatives from Lazada, Edamama, FoodPanda, and Klook. Every big brand discussed their time spent with ShopBack, as well as the ways in which their brand alignment increased GMV and customer visibility.

When asked about the advantages of the partnership with ShopBack, FoodPanda's Head of Strategic Partnerships, Amer Bakshi, shared an insight: “One very important fact that I think I understood a lot later was, when you deal with the likes of ShopBack and multiple other partners, you are able to use their channels to communicate your campaigns to a different set of users, and that in itself, is a very, very, very big value.”

“Because you are able to cross-promote on their channel, there’s a certain monetary value added to it where you could actually bring their customer onto your platform, which is the best part of it. So when you see the symmetry between the two, all you have to think about is how you (can) maximize it,” he added.

Another key speaker at the event was Karla Suguitan, the Director of Brand and Community of Edamama Philippines. “(What) we actually saw (as) the winning factor was integrating a lot of various channels. One such, of course, (is) affiliate marketing with ShopBack, and we also activated several channels that we haven’t before.” shares Suguitan, when asked about how they were able to achieve their highest GMV since the launch of the brand.

Moreover, as part of the celebration, consumers can avail of up to 50% Cashback and deals for as low as ₱7. The promo runs from July 18-24 2022, with a different category as the highlight of each day.

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