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ASUS Strengthen Support to Filipino Artisans, Culminates Zarah Juan Collaboration


During the recently concluded Incredible Transformation: Future-ready Business Management Workshop for Filipino Artisans, ASUS highlighted Filipino workmanship. After a highly successful debut of the ASUS Zenbook S 13 OLED last year.

The collaboration between ASUS and Zarah Juan concluded in the delivery of specialized digital literacy training and laptops to seven separate Filipino artisan groups. On March 9, 2023, artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City convened in Ortigas Center in Pasig City. Each community was given an ASUS laptop to aid in their business transformation and automate their routine business activities.


ASUS collaborated with Filipino social entrepreneur and fashion accessory designer Zarah Juan to produce a limited-edition, sustainable, locally-made bag to launch the world's lightest 13.3-inch 2.8K OLED laptop, the ASUS Zenbook S 13 OLED, in September 2022. The Zarah Juan Zen Tote embodies ASUS' human-centric design approach. The Zen Tote, made by local artisans from locally available materials, pairs perfectly with the Zenbook S 13 OLED.

The Zarah Juan brand represents the designer's approach to single-use bags. Her career as a fashion designer and entrepreneur prompted her to improve the living conditions of Filipino artisans. It has now developed into a brand well-known for its #ProudLocal products made by Filipinos from all parts of the country. In addition to promoting environmental sustainability, Zarah Juan promotes social and cultural sustainability by highlighting Filipino heritage.

"Our philosophy has always been innovation that enhances users' lifestyles," said ASUS Philippines Country Manager George Su. Our Filipino artisans received ASUS Vivobook 13 Slate OLED laptops to help them achieve great success and prepare for international export. They are essential to conserving and promoting Filipino culture."

The ASUS and Zarah Juan collaboration is unique because we share a desire to support craftsmen. "We are thankful to ASUS for providing them the right tools to be more competitive and ready to face the global market," remarked Zarah Juan, Creative Director.


Filipino artisans spent a day learning how technology can help improve their work. They practiced preparing data sheets and encoding company data such as product costing, material inventory, and admin forms. They learned how to maintain their laptops to maximize their use and benefits for future generations.

ASUS is committed to providing a meaningful and sustainable way of living, not just in the innovative products they make but also through activities that nourish the Filipino society and environment.

The ASUS x Zarah Juan collaboration proved to be a holistic campaign that raises product awareness and highlights cultural continuity by providing livelihood to Filipino artisans and equipping them with digital know-how to fulfill the digital demands of their existing and future clients. As ASUS takes one small step toward cultural and social sustainability, it hopes to inspire Filipinos to join the movement and make a change in their respective communities.
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