Beko Celebrates 3rd Year Anniversary in PH with Trade Launch
Beko Philippines is entering a new chapter of business to provide European brand sustainability to Filipino customers. Beko announces its goal to become the top European brand in the Philippines in five years.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
Beko Philippines showcased its innovations, including HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect, and others. These technologies help you live like a pro.
Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels, and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. the multifunction built-in oven has six cooking functions, including a Steam Aid feature for moist and even cooking.
There were also refrigerators, one of the appliances for which Beko is famous. The GNO480E40HFGBPH is a 16.6-cubic-foot inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, and a Prosmart Inverter Compressor in a sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-Thermo sensor. Other appliances include the CEG7302B, a bean-to-cup espresso machine, and the BSEOG180/181 2HP air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing, and HomeWhiz.
Beko will "expand" its distribution to other appliance stores nationwide this year. They also renewed their brand ambassadorship with Judy Ann Santos-Agoncillo and invested in digital and traditional media to "grow" brand awareness.
Beko, one of the "leading" home appliance manufacturers, encourages Filipinos to live like pros with European-style products. The brand also stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of its brand portfolio.
Beko appliances are smart, relevant, and designed to easily support Filipino families. With the HomeWhiz function, you can easily "connect" to your Beko appliances with the use of your smartphones.
Beko Philippines partners with Plastic Credit Exchange, a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce plastic pollution into nature, as part of its global sustainability effort. The agreement follows the Extended Producer Responsibility Law, which holds corporations accountable for their plastic packaging throughout product lifecycles.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s,
Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
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