Accenture Technology Vision 2023: Generative AI for Business Future, Merging Physical and Digital Worlds - Adobotech | Tech, Gadgets Served in Adobo Flavors

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Accenture Technology Vision 2023: Generative AI for Business Future, Merging Physical and Digital Worlds

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According to new research from Accenture, as the physical and digital worlds become inextricably intertwined, generative AI and other rapidly advancing technologies are ushering in a bold new era for business.

 The Accenture Technology Vision 2023, titled "When Atoms Meet Bits: The Foundations of Our New Reality," explores the technology trends underlying the convergence of the physical and digital as companies seek to accelerate enterprise reinvention in the present.

“The next decade will be defined by three mega technology trends—cloud, metaverse and AI—which collectively will collapse the distance of our digital and physical worlds,” said Paul Daugherty, group chief executive of Accenture Technology. “While generative AI will have far-reaching impact, leaders must dive in now to achieve its full promise, as it will require significant investments in data, people, and customizing foundation models to meet organizations’ unique needs."
The rapid rise of ChatGPT has captivated the world's interest in the ability of generative AI to augment human capability. Accenture estimates that language-based AI will support or augment as much as 40% of all work hours. In the next three to five years, 98% of business leaders believe AI foundation models will play an essential role in their organization's strategies.

Accenture’s Technology Vision 2023 identifies four trends that are key to unlocking this new shared reality:

Generative AI: Advancing human capability as a co-pilot, creative partner or advisor, nearly all executives agree that generative AI will spark significant creativity and innovation (98%) and usher in a new era of enterprise intelligence (95%).

Digital identity: The ability to authenticate digital users and assets—the foundation for traversing digital and physical worlds—is now seen by 85% of executives as a strategic business imperative, not just a technical issue.

My data, your data, our data: AI cannot reach its full potential until companies figure out data. That means breaking down data silos and modernizing their data foundations. In fact, 90% of executives believe data is becoming a key competitive differentiator within organizations and across industries.

Our forever frontier: The feedback loop between science and technology is getting faster, with each accelerating the advancement of the other, in ways that 75% of respondents believe could begin to unlock the world’s grand challenges.

Building on years of research and client work, Accenture has established a company-wide team—the Generative AI and Large Language Model (LLM) Center of Excellence, bringing together 1,600 professionals dedicated to generative AI and leveraging the depth and experience of more than 40,000 AI and data professionals across Accenture. 

To help guide and inform business leaders, Accenture has published “A New Era of Generative AI for Everyone,” an in-depth study of generative AI/LLM that provides actionable insights on how leaders can best use this disruptive technology.
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