Beyond the Box and Digital Walker last October 20, 2023 ushered in the latest and most advanced iPhones yet with an event held at their Uptown Mall, BGC, and ASEANA Parqual. Additionally, the event was broadcast live at Robinsons Ermita and Digital Walker Power Plant Mall, ensuring that everyone had a chance to partake in the festivities.
Customers began queuing at 8:00 am on Thursday, October 19, for a chance to claim exclusive freebies valued at over ₱16,000 at the midnight launch event. The iPhone essentials kit included a Mocoll 2.5D Full Cover Screen Protector, Momax Q.Mag 15W Magnetic Wireless Charger, Momax iPower PD 10,000 mAh Power Bank, Momax Q.Clock 2 Digital Wireless Charger and Bluetooth Speaker, EarFun UBOOM L Portable Bluetooth Speaker, Momax PINTAG Find My Tracker and a Momax OnePlug 20W Mini USB-C Charger.
That's not all! The first person in line received a ₱5,000 GC from Tempur and a surprise Beyond the Box merch, while the first five received ₱2,500 worth of GC from Slimmers World International. As for the most enthusiastic 15 individuals eager to get their hands on the latest iPhones, they were rewarded with a Marshall Emberton speaker valued at ₱8,490.
Artists, celebrities, and influencers added glamour and entertainment to the launch event. TONEEJAY and Syd Hartha serenaded the crowd at Uptown Mall, while Alodia Gosiengfiao and Jake Ejercito shared their favorite iPhone features and anticipated new lineup highlights. Morgan Ferrer, a fitness enthusiast and content creator, offered insights on balancing her career and personal life, and Jason Dy, Teree Daisuke, and Michelle Morente unboxed freebies for customers alongside their new phones. Sam Corrales, a TV host and sports producer, hosted the event at BGC.
Simultaneously, Beyond the Box's premium hub held a similar event at ASEANA Parqal, led by Debbie Then. OPM icon Barbie Almalbis, up-and-coming band Nameless Kids, and the 2023 World Hip Hop Dance Champions Legit Status kept the energy high with special performances as the night concluded. Eliza Pineda, Mitch Briones, and Antonio Aguirre showcased the essential kit for each iPhone buyer.
The new iPhones feature a fresh design with durable, color-infused back glass and a lightweight aerospace-grade titanium frame. The iPhone 15 Pro, powered by the A17 Pro chip, delivers top-tier performance and is the lightest Pro model ever. The camera upgrades across the lineup include improved low-light performance and a new 5x telephoto camera, exclusively available on the iPhone 15 Pro Max.
Upgrade with ease: When you choose Beyond the Box and Digital Walker as your upgrade partners, you have flexible payment options. Enjoy up to 36-month installments at 0% interest through BPI, Citibank, Metrobank, and UnionBank. You can also opt for 3, 6, 12, or 24 easy payments via select banks. Exclusive offers are available for BDO, BPI, Metrobank, PNB, Security Bank, and RCBC cardholders.
Additionally, customers can trade in their old devices for extra discounts on the new iPhone 15 through the BoxTade program in partnership with Compasia. Terms and conditions apply.
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