Maya Globally Recognized as the Philippines' Best Digital Bank - Adobotech | Tech, Gadgets Served in Adobo Flavors

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Maya Globally Recognized as the Philippines' Best Digital Bank

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Maya - Liza Soberano

In just a little over a year since its rebranding, Maya is now the "Best Digital Bank" in the Philippines. Earning global praise for its game-changing innovations, world-class marketing, and exemplary workplace culture.

As of 2023, Maya celebrated a significant milestone, reaching three million depositors. The company now dominates the industry, holding a commanding 57% share of the total digital bank depositors, as reported by the Bangko Sentral ng Pilipinas (BSP) in September 2023.

Internationally, Maya is applauded for seamlessly integrating payments and banking, providing users with a unified and efficient digital experience. This bold approach addresses the prevalent issues of cash dependency and low bank usage in the Philippines, presenting a fresh and customer-centric solution.
Shailesh Baidwan, Maya Group President, affirmed, "Our all-in-one digital banking platform is precisely what today’s Filipino consumers need, driving our vision for sustained, long-term growth."
Leading the Digital Banking Revolution
Maya's smart approach revolves around using customer data, like payment transactions and app usage, to enhance and customize services like credit options.

This strategy has gained significant recognition. Forbes has acknowledged Maya as one of the World's Best Banks, a remarkable achievement for the youngest and sole digital bank from the Philippines on the list. Moreover, Maya was honored as the Best Digital Bank in Southeast Asia and placed in the global top 10 in the 2023 World Digital Bank Awards.

The bank has also received numerous awards, including Best Digital Bank accolades from the Retail Banking Awards, World's Best Consumer Digital Bank Awards, and Future Digital Awards. It has also been recognized for its innovative payment solutions in the PAY360 Awards and other regional and global platforms.

Revolutionizing Marketing in Banking
Maya has transformed marketing in the financial sector by reaching out to the largely unbanked youth demographic through a dynamic rebranding that resonates with their language and aspirations.

By creating a catchy music anthem, gamified promotions, and collaborating with celebrities like Liza Soberano and Shanti Dope, Maya has become more than a bank; it's a lifestyle icon. These efforts have propelled Maya to become the top-rated local consumer finance app in major app stores.

Pepe Torres, Maya's Chief Marketing Officer, stated, "Our vision is transforming the Filipino outlook on money. We see it as more than a mere necessity; it's a path to financial freedom. Through our innovative campaigns and services, we are at the forefront of this significant shift in perspective."

Torres was named among Campaign Asia-Pacific's 40 under 40 and also received the Orange Boomerang Digital Leaders Award. Under his leadership, Maya's marketing ingenuity has been recognized with 46 awards and nominations from global and local competitions such as Effie Awards, Spikes Asia, PR Awards Asia, London International Awards, WARC, One Show, Cannes, YouTube Works Awards, Boomerang Awards, Kidlat Awards, and 56th Anvil Awards.

Cultivating a Top Workplace Culture
At its core, Maya's rapid rise is fueled by its innovative team. LinkedIn recognized Maya as one of the 2023 Top 10 Companies in the Philippines for its creativity, teamwork, and innovation.
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