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Heart Evangelista is The New GCash Brand Ambassador!

Heart Evangelista-GCash

GCash
is embarking on a new era of financial progress. Following a year marked by significant achievements in advancing financial inclusion for all, GCash proudly announces Heart Evangelista-Escudero as its newest endorser.

Heart Evangelista-GCash

GCash has officially launched its collaboration with Heart Evangelista-Escudero, unveiling a commitment to guide Filipinos on their financial progress journey. The partnership kicked off with Heart sharing her personal experiences, highlighting how GCash has been instrumental in empowering her financial journey. Through insightful discussions and valuable tips, Heart aims to inspire and educate others on sustaining and maximizing the benefits of using GCash for their financial endeavors.
Neil Trinidad, Chief Marketing Officer of GCash, explains: “This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry – all through GCash.
The launch event unfolded as a live filming for an upcoming GCash Spotlight episode to be shown on GCash's YouTube account this month. Inspired by Heart's popular vlog series centered around adulting, the episode delved into how GCash has significantly impacted Heart's daily routines and professional endeavors. 

Heart Evangelista-GCash

Hosted by Boy Abunda, the GCash Spotlight event comprised four segments designed to explore how Heart manages to save, spend, and invest more effectively through the app's diverse features and products.

The first segment featured a relaxed conversation with Heart, during which she shared how GCash has become her trusted companion in her journey towards financial progress. Heart highlighted several key features of GCash that have streamlined her financial transactions and enhanced her overall experience. From the ability to "send love" to any GCash user for free with Express Send, to the convenience of using the Scan-to-Pay feature at millions of merchants locally and internationally, and the exclusive discounts available when using GCash to Pay Online, Heart emphasized how these features have simplified her payment processes and enriched her shopping experiences.
Heart shares, “My financial journey has really been transformative. Whether it’s managing my everyday expenses or seeking out the best deals, GCash has played a really big role in that. For me, GCash is the best way to pay, because of the ease and convenience it offers for every kind of situation.”
Heart also recently discovered the benefits of using GCash abroad. She uses the new GCash Card to shop in Paris as it offers low forex, and no surprise fees or charges.

The interview took a playful turn with a game of "Save, Splurge, or Invest," where Heart shared her savvy saving strategies while still enjoying personal indulgences. The event highlighted Heart's investment journey, demonstrating that managing finances and growing wealth doesn't mean sacrificing lifestyle choices.

Heart emphasized the convenience and versatility of GCash, stating, "GCash fits into your life and makes so many things easy. You can use GCash for anything – money transfers, bill payments, setting up savings, insurance, and even investing in stocks. The more you explore the GCash app, the more you'll love it."

GCash offers users GSave, a savings marketplace where they can open accounts and earn up to 6.5% p.a. powered by Unobank. Heart also introduced GStocks, AB Capital Securities, Inc.'s online retail securities trading service accessible through the GCash app, enabling users to invest in stocks with just three simple steps.

For travel security, Heart relies on GInsure Travel Insurance, powered by Standard Insurance and Malayan, offering affordable coverage starting at ₱350. Users can enjoy worry-free travel experiences with coverage of up to ₱2.5 million for flights, luggage, and emergencies, all in under five minutes.

Heart Evangelista-GCash

The program further delved into how Heart and her husband, Senator Chiz Escudero, view GCash as their ideal financial management partner as a couple. It emphasized the importance of financial health for a contemporary family like theirs.

As the show concluded, the audience was teased with a sneak peek into Heart and GCash's upcoming projects. This includes the launch of a series of new films showcasing the GCash Wealth Management portfolio, which will spotlight GSave, GStocks, and GInsure, offering viewers insights into these financial tools and their benefits.

GCash firmly believes in empowering everyone to embark on their journey towards financial progress, enabling them to make wise spending decisions and secure their future through a range of products tailored to their needs.

As Trinidad emphasized, "GCash is dedicated to bringing every Filipino closer to their financial goals. We are thrilled to unveil even more innovative solutions this year to facilitate that."

To learn more about GCash's offerings and witness Heart's insights, you can watch the new films through the following links: GSave: https://youtu.be/fwSFZmK38o0 / GStocks: https://youtu.be/pObqxdRt5i4
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