Creators Shaping Today’s Shopping Experience
Content creators on social media are becoming a big part of how we shop online. A recent study by Kantar showed that 60% of Filipino shoppers have bought something after seeing it featured by a creator. With so many choices available, creators help narrow them down by showcasing their favorites.
Through the Shopee Affiliate Program, Shopee has built a community where creators can earn by sharing product links. Each time someone makes a purchase through their links, creators earn a commission, helping them make a living while recommending products they genuinely enjoy.
Content creators on social media are becoming a big part of how we shop online. A recent study by Kantar showed that 60% of Filipino shoppers have bought something after seeing it featured by a creator. With so many choices available, creators help narrow them down by showcasing their favorites.
Through the Shopee Affiliate Program, Shopee has built a community where creators can earn by sharing product links. Each time someone makes a purchase through their links, creators earn a commission, helping them make a living while recommending products they genuinely enjoy.
Sharlaine Andal, a Shopee affiliate, started by sharing her Shopee finds for room decor. Soon, she was invited to the Affiliate Program, where she could make an income just by sharing her recommendations. “I love that I can earn while promoting quality products I trust,” Sharlaine says. “It’s also great to connect with fellow affiliates who share the same passion for finding good deals.”
The Shopee Affiliate Program has grown nearly 600% in the past year, showing just how much creators help shoppers make choices and drive sales. During the recent 9.9 campaign, personal recommendations from creators led to millions of purchases, highlighting how creators’ genuine reviews encourage shoppers to take action.
Innovative Tools for Creators
Shopee has also been rolling out new features to help creators connect with their audiences:
Shopee Live: This interactive shopping feature has grown 60% in viewership over the past year, with millions of live streams allowing creators to showcase products in real time. Shopee Live brings creators and audiences together, building a sense of trust and community.
Shopee Video: Shopee’s newest feature has seen creators posting 10 times more content this year alone. Brands can host content here, making it easier for consumers to watch, learn, and shop directly from videos. In Shopee’s 9.9 sale, orders from Shopee Video content increased six times, showing how impactful video shopping can be.
One creator, Maria Jhazelle (known as “callieszn” on Shopee), gained over 1.1 million followers in 2024. By engaging with the beauty community on Shopee Live, she doubled her earnings and boosted her daily sales by 62%.
Fashion Creators Making Shopping Easier
Fashion creators help shoppers feel confident in their purchases by providing honest reviews about sizing, fit, and comfort. This year’s 9.9 sale saw a 140% increase in fashion orders on Shopee, with creators helping to bring attention to a wide range of clothing brands—from international names like Cole Haan to popular local labels like Lovito.
With the rise of Shopee Live and Shopee Video, users get an up-close view of how fashion pieces look, helping them make more informed choices. Shoppers can enjoy millions of deals on Shopee, knowing they’re getting quality insights from creators they trust.
The Shopee Affiliate Program has grown nearly 600% in the past year, showing just how much creators help shoppers make choices and drive sales. During the recent 9.9 campaign, personal recommendations from creators led to millions of purchases, highlighting how creators’ genuine reviews encourage shoppers to take action.
Innovative Tools for Creators
Shopee has also been rolling out new features to help creators connect with their audiences:
Shopee Live: This interactive shopping feature has grown 60% in viewership over the past year, with millions of live streams allowing creators to showcase products in real time. Shopee Live brings creators and audiences together, building a sense of trust and community.
Shopee Video: Shopee’s newest feature has seen creators posting 10 times more content this year alone. Brands can host content here, making it easier for consumers to watch, learn, and shop directly from videos. In Shopee’s 9.9 sale, orders from Shopee Video content increased six times, showing how impactful video shopping can be.
One creator, Maria Jhazelle (known as “callieszn” on Shopee), gained over 1.1 million followers in 2024. By engaging with the beauty community on Shopee Live, she doubled her earnings and boosted her daily sales by 62%.
Fashion Creators Making Shopping Easier
Fashion creators help shoppers feel confident in their purchases by providing honest reviews about sizing, fit, and comfort. This year’s 9.9 sale saw a 140% increase in fashion orders on Shopee, with creators helping to bring attention to a wide range of clothing brands—from international names like Cole Haan to popular local labels like Lovito.
With the rise of Shopee Live and Shopee Video, users get an up-close view of how fashion pieces look, helping them make more informed choices. Shoppers can enjoy millions of deals on Shopee, knowing they’re getting quality insights from creators they trust.
Shopee’s 11.11 Mega Pamasko Celebration!
With the 11.11 Mega Pamasko Sale around the corner, Shopee is inviting more content creators to join the Affiliate Program and make the most of the holiday shopping season. Last year’s 11.11 event saw an 8x increase in Shopee Live viewers, proving the huge popularity of online shopping in the Philippines. This year, Shopee is bringing even bigger deals, including:
With the 11.11 Mega Pamasko Sale around the corner, Shopee is inviting more content creators to join the Affiliate Program and make the most of the holiday shopping season. Last year’s 11.11 event saw an 8x increase in Shopee Live viewers, proving the huge popularity of online shopping in the Philippines. This year, Shopee is bringing even bigger deals, including:
- On-Time Pamasko Delivery
- Up to 70% Off on Holiday Deals
- Free Shipping with ₱0 minimum spend
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