This collaboration brings a unique blend of cutting-edge technology and creative design to the world of audio, creating a fresh experience that reflects urban culture.
As part of this partnership, will.i.am has been appointed LG XBOOM’s "Experiential Architect." In this role, he will help shape the future of the XBOOM brand, using his extensive knowledge of music and technology. His influence will guide the development, design, and marketing of XBOOM products, making them stand out with his creative insights and LG’s advanced technology.
“Working with LG, a leader in tech and lifestyle, allows us to create groundbreaking experiences for music lovers,” said will.i.am. “We’re combining our vision and technology to foster a culture where people can explore their love for music in a whole new way.”
The first products under this new partnership will be revealed at CES 2025, including Bluetooth speakers and wireless earbuds. The XBOOM Buds will be the first to hit the market.
As part of this partnership, will.i.am has been appointed LG XBOOM’s "Experiential Architect." In this role, he will help shape the future of the XBOOM brand, using his extensive knowledge of music and technology. His influence will guide the development, design, and marketing of XBOOM products, making them stand out with his creative insights and LG’s advanced technology.
“Working with LG, a leader in tech and lifestyle, allows us to create groundbreaking experiences for music lovers,” said will.i.am. “We’re combining our vision and technology to foster a culture where people can explore their love for music in a whole new way.”
The first products under this new partnership will be revealed at CES 2025, including Bluetooth speakers and wireless earbuds. The XBOOM Buds will be the first to hit the market.
The Sound of XBOOM by will.i.am
All products from "XBOOM by will.i.am" carry his signature style, including a sound profile developed by him. The audio has deep, rich bass with warm, balanced tones. XBOOM products offer two listening modes: one with energetic, powerful bass that gets you moving, and another with soothing, harmonious sounds for a more relaxed listening experience.
The design of these products reflects LG’s commitment to elevating the music experience. The speakers feature easy-to-hold straps and interactive lighting that syncs with the music's beat. The wireless earbuds are ergonomically designed for comfort, with ear tips and hooks that ensure a perfect fit and deliver great sound quality.
An AI-Powered Audio Experience
XBOOM by will.i.am products will also integrate with RAiDiO.FYI, an AI-powered interactive audio platform created by will.i.am. RAiDiO.FYI allows users to dive into personalized, real-time conversations with their favorite music, talk shows, or cultural content, making it a new way to connect with entertainment.
“We’re excited to launch these new wireless earbuds and Bluetooth speakers as part of the XBOOM brand,” said Lee Jeong-seok, head of LG’s Media Entertainment Solution Company. “This partnership with will.i.am is key to establishing XBOOM’s fresh new identity in the audio industry.”
Looking Ahead to CES 2025
LG and will.i.am will showcase their new products and demo the latest tech at CES 2025, taking place from January 6 to 10, 2025. For more information on XBOOM by will.i.am, visit www.lg.com/global/xboom/xboombywilliam.
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