Big Growth in 2024
HONOR made waves on TikTok Shop in 2024, seeing a 1.7x performance boost in the last quarter compared to the first three. This growth placed them among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranked them #13 overall. Their success comes from a smart mix of product innovation, engaging content, and precise ad strategies, all optimized using TikTok Shop’s ACE Indicator System—which focuses on Assortment, Content, and Empowerment.
By launching trending products, creating viral content, and using high-impact ads, HONOR grew its Gross Merchandise Value (GMV) by 174% in Q4 2024, proving that digital engagement can turn into real sales.
Smart Product Launches and Exclusive Deals
One of HONOR’s biggest wins was the launch of the HONOR X7c during the 11.11 Paskong Panalo Sale, a perfect time for shoppers looking for great deals. HONOR also offered exclusive discounts, like 10% off the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later, a flexible payment option allowing customers to buy now and pay in installments.
"We time our product launches around major sales events to maximize engagement and boost sales," said Stephen Cheng, Vice President of HONOR Philippines. "TikTok Shop gives us the perfect platform to showcase our latest innovations while offering great deals to our customers."
Optimizing product listings also played a key role in their success. By highlighting each device’s best features, HONOR saw a 114% increase in Shop Tab GMV and a 3x growth in non-affiliate GMV, showing the power of both organic and influencer-driven sales.
Engaging Content Drives Sales
HONOR didn’t just sell products—they created a shopping experience. The brand went all in on daily livestreams, averaging 12 hours a day, giving customers real-time interactions with hosts showcasing their products.
This approach paid off, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo Sale compared to regular days. Sales from live shopping also grew 8x quarter-over-quarter, showing how much people enjoy this interactive experience.
Beyond live selling, HONOR boosted engagement by joining viral trends and challenges on TikTok. One of their most successful livestreams even achieved a 17.72 Gross Profit Margin (GPM), proving that great content can drive big sales.
Maximizing TikTok Shop’s Features for Growth
HONOR took full advantage of TikTok Shop’s advertising tools, using features like:
These targeted ad strategies helped HONOR achieve a 4.5x return on ad spend (ROAS) and land a spot among the Top 11 brands in the Phones & Tablets category during the 12.12 sale.
"Our strategic use of TikTok Shop’s ad solutions has helped us reach the right audience and drive real results," added Stephen Cheng. "By using data insights and optimizing our campaigns, we’ve strengthened our brand presence and deepened our connection with customers."
Setting a New Standard in Digital Retail
HONOR Philippines is showing the world how brands can thrive in digital retail by blending technology, engaging content, and smart marketing. Their success proves that e-commerce isn’t just about selling—it’s about creating an experience that customers enjoy.
"HONOR Philippines has unlocked TikTok Shop’s full potential, connecting with local consumers in meaningful ways," said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. "Their strategy—through live selling, exclusive deals, and creative content—demonstrates how TikTok Shop helps brands compete on a global scale."
HONOR’s achievements highlight the power of digital commerce. As they continue to innovate and expand, they’re setting a high bar for brands looking to succeed in the online shopping space.
HONOR made waves on TikTok Shop in 2024, seeing a 1.7x performance boost in the last quarter compared to the first three. This growth placed them among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranked them #13 overall. Their success comes from a smart mix of product innovation, engaging content, and precise ad strategies, all optimized using TikTok Shop’s ACE Indicator System—which focuses on Assortment, Content, and Empowerment.
By launching trending products, creating viral content, and using high-impact ads, HONOR grew its Gross Merchandise Value (GMV) by 174% in Q4 2024, proving that digital engagement can turn into real sales.
Smart Product Launches and Exclusive Deals
One of HONOR’s biggest wins was the launch of the HONOR X7c during the 11.11 Paskong Panalo Sale, a perfect time for shoppers looking for great deals. HONOR also offered exclusive discounts, like 10% off the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later, a flexible payment option allowing customers to buy now and pay in installments.
"We time our product launches around major sales events to maximize engagement and boost sales," said Stephen Cheng, Vice President of HONOR Philippines. "TikTok Shop gives us the perfect platform to showcase our latest innovations while offering great deals to our customers."
Optimizing product listings also played a key role in their success. By highlighting each device’s best features, HONOR saw a 114% increase in Shop Tab GMV and a 3x growth in non-affiliate GMV, showing the power of both organic and influencer-driven sales.
Engaging Content Drives Sales
HONOR didn’t just sell products—they created a shopping experience. The brand went all in on daily livestreams, averaging 12 hours a day, giving customers real-time interactions with hosts showcasing their products.
This approach paid off, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo Sale compared to regular days. Sales from live shopping also grew 8x quarter-over-quarter, showing how much people enjoy this interactive experience.
Beyond live selling, HONOR boosted engagement by joining viral trends and challenges on TikTok. One of their most successful livestreams even achieved a 17.72 Gross Profit Margin (GPM), proving that great content can drive big sales.
Maximizing TikTok Shop’s Features for Growth
HONOR took full advantage of TikTok Shop’s advertising tools, using features like:
These targeted ad strategies helped HONOR achieve a 4.5x return on ad spend (ROAS) and land a spot among the Top 11 brands in the Phones & Tablets category during the 12.12 sale.
"Our strategic use of TikTok Shop’s ad solutions has helped us reach the right audience and drive real results," added Stephen Cheng. "By using data insights and optimizing our campaigns, we’ve strengthened our brand presence and deepened our connection with customers."
Setting a New Standard in Digital Retail
HONOR Philippines is showing the world how brands can thrive in digital retail by blending technology, engaging content, and smart marketing. Their success proves that e-commerce isn’t just about selling—it’s about creating an experience that customers enjoy.
"HONOR Philippines has unlocked TikTok Shop’s full potential, connecting with local consumers in meaningful ways," said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. "Their strategy—through live selling, exclusive deals, and creative content—demonstrates how TikTok Shop helps brands compete on a global scale."
HONOR’s achievements highlight the power of digital commerce. As they continue to innovate and expand, they’re setting a high bar for brands looking to succeed in the online shopping space.
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