Accenture has launched a new Client Experience Center (CEC) in Manila, aiming to help businesses across the Philippines and Southeast Asia embrace digital transformation through artificial intelligence (AI) and other cutting-edge technologies.
This new space is designed as an immersive, hands-on environment where clients can explore, test, and co-create solutions powered by AI, cloud, data, and industry-specific platforms. It’s part of Accenture’s larger mission to help organizations rethink the way they operate and grow in today’s fast-changing digital world.
A Place to Experience the Future of Business
The CEC features several themed zones that bring real-world scenarios to life, allowing clients to see how technology can enhance different industries:
Residential Zone: This area simulates a smart home, with energy-saving features, intuitive automation, and everyday tech that improves comfort and convenience.
Commercial Zone: Walk through mock-ups of banks, retail stores, grocery shops, airport lounges, hotels, and healthcare facilities. These settings show how AI and automation can boost customer experience and improve operations.
Industrial Zone: This zone recreates work environments like gas stations, factories, oil rigs, warehouses, and even nuclear sites. It focuses on tech that promotes safety, efficiency, and smarter industry operations.
Generative AI Zone: Here, visitors are welcomed by interactive holograms and conversational AI — a live example of how generative AI can create personalized and scalable engagement.
Future of Work Zone: Designed with a hybrid boardroom, production floor, and command center, this space demonstrates how collaboration and adaptability can be built into the heart of a business.
Café & Lounge Spaces: These relaxed areas are perfect for brainstorming, casual meetings, and collaborative thinking.
Residential Zone: This area simulates a smart home, with energy-saving features, intuitive automation, and everyday tech that improves comfort and convenience.
Commercial Zone: Walk through mock-ups of banks, retail stores, grocery shops, airport lounges, hotels, and healthcare facilities. These settings show how AI and automation can boost customer experience and improve operations.
Industrial Zone: This zone recreates work environments like gas stations, factories, oil rigs, warehouses, and even nuclear sites. It focuses on tech that promotes safety, efficiency, and smarter industry operations.
Generative AI Zone: Here, visitors are welcomed by interactive holograms and conversational AI — a live example of how generative AI can create personalized and scalable engagement.
Future of Work Zone: Designed with a hybrid boardroom, production floor, and command center, this space demonstrates how collaboration and adaptability can be built into the heart of a business.
Café & Lounge Spaces: These relaxed areas are perfect for brainstorming, casual meetings, and collaborative thinking.
Shaping the Future with AI
Accenture also shared key insights from its latest Technology Vision 2025 report. The research shows how AI is not just speeding up innovation—it’s changing how technology and people work together. According to the report, 69% of business leaders believe AI is pushing them to reinvent how their systems and processes are designed and operated.
The study predicts AI will take on even bigger roles in the near future—from helping create new technologies and acting as brand ambassadors, to powering robots in the physical world and working side-by-side with humans to bring out the best in both.
The study predicts AI will take on even bigger roles in the near future—from helping create new technologies and acting as brand ambassadors, to powering robots in the physical world and working side-by-side with humans to bring out the best in both.
Ambe Tierro, Country Managing Director and Technology Lead, Accenture in the Philippines, shared her thoughts on the opening: "As we celebrate our 40th year in the Philippines, we are proud to launch this new client experience center in Manila... This new Client Experience Center is an immersive space of interactive zones that showcases our AI and advanced technology capabilities, and is a space where clients can collaborate and co-innovate with Accenture to design and build solutions that can enable their reinvention for greater productivity and growth.”
With the launch of this new center, Accenture is offering a hands-on way for businesses to imagine, explore, and build their digital future together with the power of AI.
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