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Fujifilm X-S10 Mirrorless Camera Launched in PH

Fujifilm X-S10

Fujifilm Philippines officially launched the all-new Fujifilm X-S10 Mirrorless Camera, which combines professional-grade features and image quality with a compact and easy to use form factor and lightweight body that everyone will love to use.

Fujifilm X-S10

The Fujifilm X-S10 is a brand-new mirrorless digital camera that is sure to endear amateur, hobbyist, and professional photographers and filmmakers, as well as vloggers and content creators alike, to the evolving X Series family of interchangeable-lens digital cameras.

The X-S10 is equipped with the latest 26.1 MP X-Trans CMOS 4 sensor, paired with the high-speed image processing engine of the X Processor 4 and a more compact iteration of Fujifilm’s In-Body Image Stabilization. The very familiar PASM mode settings, along with the popular AUTO/SP (Scene Position) mode on the top dial, allow for the production of stunning images without the need to make fine adjustments to image settings.

The all-new X-S10 comes with a deeper and more ergonomic handgrip, which is matched to a smaller and easier to hold the body. Along with the latest technology and advanced features derived from the flagship X-T4.

Fujifilm X-S10

It's made of titanium, making it 10 times tougher than steel, and it’s one of the most durable cameras today. It will be available in three different colors: classic black, DURA black, and DURA silver. It’s a lightweight mirrorless camera, weighing approximately 465g (including battery and SD memory card).

The X-S10 is capable of 4K/30P 4:2:2 10-bit video as well as high-speed Full-HD video at 240 frames per second, far longer than any other X Series camera to date. It also features a vari-angle, flip-out full-touch screen LCD.

The X-S10 features a total of 18 film simulation modes, including the vivid and high-contrast “Velvia” and the high-contrast yet low-saturation “ETERNA Bleach Bypass”. Even first-time users of Fujifilm’s digital cameras can utilize the proprietary color reproduction with ease.


26.1MP X-Trans CMOS 4 sensor
X-Processor 4 image processing engine
Image sensor shift mechanism with 5-axis compensation
Maximum 6.0 stops
Ultra Sonic Vibration: Sensor Cleaning System
X-Lens mount
SD memory card ( – 2GB) / SDHC memory card ( – 32GB) / SDXC memory card ( – 2TB)AUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO160~12800 (1/3 step)
Extended output of ISO 80/100/125/25600/51200
4K 30fps 10-bit video via the HDMI port
Full-HD recording at 240fps, up to 10x slow-motion
3.0-inch color LCD monitor
0.39 inch, approx. 2.36 million dots OLED Color Color Viewfinder
0.75x magnification with a 50mm lens
MOV (MPEG-4 AVC/H.264, HEVC/H.265, Audio: Linear PCM / Stereo sound 24bit / 48KHz sampling)
Film Simulation: 18 modes
WiFi 802.11b/g/n
WEP / WPA / WPA2 mixed-mode encryption
Bluetooth Ver. 4.2 (Bluetooth Low Energy)
USB Type-C (USB3.2 Gen1 x 1)
HDMI micro connector (Type D)
3.5mm, stereo mini connector (for microphone and remote release)
Hot shoe
Approx. 465g (including battery and SD memory card)
Approx. 415g (excluding battery and SD memory card)
NP-W126S Li-ion battery

The Fujifilm X-S10 is priced at ₱55,990 (body only) for the black color and ₱78,990 for the XS10 with the 18-55mm kit. It will be available by November 2020 at all Fujifilm partner retailers nationwide. It will include one (1) free original Fujifilm NP-W126S battery for the X-S10 worth ₱3,500 pesos for pre-orders and reservations taken from October 29 to November 15, 2020. All pre-orders may also avail of ₱2,500 each off on the following XF F2 aperture lenses: the 23, 35, and 50-millimeter primes.
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