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realme retains no. 1 spot in the PH for Q2 2021

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realme Philippines continues to dominate the local smartphone sector, reclaiming the market's top rank in Q2 2021 according to data from major research organizations IDC, Canalys, and Counterpoint Research.

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With this achievement, the fast-growing technology and lifestyle company has now held the top spot for two consecutive quarters—a remarkable success for a brand that has been around for less than three years. The brand achieved this rank for the first time in Q3 2020, less than two years after entering the Philippine market in November 2018.

According to Canalys, realme captured 26% of the local smartphone market, outpacing four other manufacturers. Additionally, it recorded a 51% year-over-year increase in brand revenue during this quarter.

The brand also ranked first in a separate report by Counterpoint Research, with a 21% market share. Similarly, realme also showed leadership in e-commerce channels. “realme continued to lead the Philippines online market with a 32% share”, according to the report.

In addition, realme’s industry leadership for Q2 2021 is further validated by IDC as the research firm also reported a number 1 ranking for the brand.

“We are truly grateful for the continuous support of our Filipino fans because, without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” shares Austine Huang, realme Philippines’ VP for Marketing.

realme reaches 100-million mark worldwide
On the global scale, realme also achieved a milestone of 100 million smartphones sold. Amid the COVID-19 pandemic, realme still managed to become the fastest global smartphone brand to reach this milestone in three years, according to market research consultancy firm Strategy Analytics. In addition, realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.

This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with a presence in 61 different markets worldwide.

Li added that realme's next goal is to achieve a dual-100 million target - shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.

To achieve this, realme is relying on a comprehensive product development strategy. With the recent launch of its flagship GT Series devices, realme is ready to compete in the mid-to-high-end markets. The company is also revising its goal of creating a global AIoT ecosystem within five years. Aiming to achieve this, realme has presented its 1+5+T strategy: 1 being the mobile phone, 5 for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. Affordability and sustainability are key values for realme.

realme GT Master Edition Series to launch globally on August 18

In celebration of the brand’s recent achievements both locally and globally, realme will launch its 100M-milestone product: the realme GT Master Edition Series, along with new categories on August 18.

The realme GT Master Edition Series is designed by famous Japanese industrial designer Naoto Fukasawa, who explored new smartphone design elements in smartphone history. realme sees GT Master Edition Series as the most high-end flagship to celebrate its 100M sales achievement.

Apart from smartphones, realme is also set to announce its new product categories at the event, aiming to become the fastest-growing brand and disruptor in these new categories. These upcoming launches are a testament to realme’s mission of providing global young users with more trend-setting and leap-forward performance products.

The launch event will be held online on realme official social media platforms, YouTube, Twitter, and Facebook.

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