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Pokémon and K-pop group ITZY Team Up for New Commercial and TikTok Video

Pokémon and K-pop group ITZY

Pokémon has revealed an exciting collaboration with ITZY, a female K-pop group comprised of five members. The cooperation begins with a new AD featuring ITZY, as well as a behind-the-scenes video and a TikTok video.

It will be available on February 9 for the Nintendo Switch title "Pokémon LEGENDS Arceus," which launched on January 28, 2022.

The girl group will appear in various promotional materials and events for the Nintendo Switch game "Pokémon LEGENDS Arceus," the downloadable game "Pokémon UNITE," and the trading card game "Pokémon Card Game" as part of this inaugural cooperation between Pokémon and KPOP artist ITZY. Additionally, ITZY's chart-topping single "WANNABE," which has over 400 million views on YouTube, was picked as the tie-up song. Since Pokémon is a long-time favorite of ITZY members, the new collaborative project was warmly welcomed by the group.

In an interview, ITZY members shared their fun and wonderful memories with Pokémon. Yeaji said, “I've been told a few times that I look like Eevee. It made me happy because Eevee is one of my favorite Pokémon!” Remembering her childhood, Leah shared, “when I was a kid, I would always watch Pokémon in front of the TV every morning. It was my routine each day!” Luijin, she revealed that “when I was playing games as a child, my parents got upset with me because I was playing too much for fun!”

Asked about their favorite Pokémon, Leah answered, “I used to like Kabigon, but I fell in love with Eevee during this shoot... (laughs)” For Chae-ryong, “my favorite Pokémon is Eevee! I think it's beautiful with its sparkling eyes!

On the Pokémon collaboration project, Yeaji said, “I was happy to hear that I could work with Pokémon, which is known by many people and which I have loved since I was a child.”

For Chae-ryong, she said, “I'm very happy to be working on Pokémon! I've been watching it since I was a kid, so I feel nostalgic and honored at the same time!” YoonA exclaimed, “I'm really happy that we decided to tie up with Pokémon. Please give me much anticipation and love for the future with my very, very favorite Pokémon and their friends!”

Pokémon Co., Ltd. is working hard to make "Pokémon" fun for people all over the world by making games, animations, and card games. Pokémon LEGENDS Arceus is a mix of "action" and "RPG" that makes it challenging for the new "Pokémon" series to express itself.

Here are some exciting updates:

The Jade Region, a Stage for Adventure and Magnificent Nature
The adventure takes place in the Jade Region, a time long before "Pokemon Diamond Pearl". In the center of the Jade Region rises Mount Tengan, surrounded by several regions with different environments. Each region has its own unique nature, and each has a different ecosystem of Pokémon.

A new "Pokémon" series like you've never experienced before
Pokémon battles unfold in a vast field, where trainers can capture Pokémon using action and enjoy a different kind of strategy with the addition of new elements and people, and Pokémon that can be met for the first time in this land. This is a completely new experience for those who have never played the "Pokémon" series before, as well as for those who have been playing for a long time.

For more information, visit the official website: https://tcg.pokemon.com/en-us/

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