Binance Signs Cristiano Ronaldo for Exclusive multi-year NFT Partnership

Binance, the leading blockchain ecosystem and cryptocurrency infrastructure provider in the world, has announced the launch of an exclusive, multi-year NFT partnership with Cristiano Ronaldo.

Cristiano Ronaldo is widely regarded as one of the best football players in the history of the game. With this partnership, Binance will launch a global campaign with the goal of providing Ronaldo's supporters with an introduction to Web3 and a compelling entry point into the realm of non-fungible tokens (NFTs).

Over the course of the agreement, Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform. The first collection will be released later this year and will feature designs created in collaboration with Ronaldo.

“Cristiano Ronaldo is one of the world’s best footballers and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao). “We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”

The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home. 

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