ASUS reinforces its dedication to a sustainable future and a circular economy by collecting a significant 1.67 tons of recyclable waste through the ASUS x CORA sustainability campaign.
This initiative, conducted in partnership with the nonprofit organization Communities Organized for Resource Allocation (CORA), spanned three phases. It engaged various stakeholders to promote eco-friendly products, reduce waste, raise awareness about the circular economy and climate action, and educate people on leading an eco-conscious lifestyle.
In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design. Early this year, ASUS launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship.
Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle, from material use and manufacturing to assembly, use, and end-of-life.
ASUS organized the ASUStainable Solution workshop, promoting a circular economy. CORA and Circular Center Women Champions educated employees on recycling household waste, emphasizing personal change and encouraging them to share knowledge. A two-month recycling activity followed, collecting 840.6 kg of various materials. ASUS donated two Zenbook laptops to CORA under its 2025 Sustainability Goals, supporting administrative tasks. The CORA Eco-Ikot Center, a pioneering recycling system, rewards communities for recyclables, offering a sustainable solution to plastic pollution.
In the second phase, ASUS brought CORA Eco-Ikot Center pop-ups to three ASUS Exclusive Stores, offering Filipinos ASUS and CORA merchandise in exchange for clean plastic bottles. The Circular Center Women Champions (CCWCs) educated attendees on the circular economy and recycling benefits. Mallgoers also experienced the Zenbook S 13 OLED, reinforcing ASUS' sustainability focus. The ASUS x CORA Mall Caravan gathered 1,100 plastic bottles (28.5 kg) across SM Cyberzone in Megamall, North EDSA, and Mall of Asia.
For the final leg, ASUS marked the 2023 International Coastal Cleanup Day by clearing the Las Piñas-Parañaque Wetland Park (LPPWP) shore of debris. Zenbook S 13 OLED Ambassador and CORA Founder Antoinette Taus led a team of 75 volunteers, including ASUS employees, media, influencers, partners, and dealers, collecting 646.2 kg of plastic waste, Styrofoam, rubber materials, and stuffed toys.
The segregated recyclables were sent to CORA's recycling partner. The event's data will aid CORA and government agencies in addressing the significant waste issue in Manila Bay, with LPPWP holding an estimated 9.46 billion pieces of plastic waste.
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