In a competitive market, realme quickly grew to become a major player, ranking fifth in speed to reach 200 million smartphone shipments. Now, it's part of the exclusive '200 Million Club' globally. Since the beginning, realme has remained true to its promise of delivering cutting-edge technology based on consumer insights and continuous product innovation.
In 2023, realme is committed to giving users cutting-edge tech, design, and performance. They follow the rule "No Leap, No Launch," making sure each new product has leap-forward technology. Realme adjusts to what users around the world want, gaining recognition and growing together with users for shared success.
Realme achieved strong growth despite challenges in the global smartphone market, reaching 200 million global shipments and becoming a major international brand. With an 88% market share in emerging markets, realme stands out in the '200 Million Club.'
The brand focuses on innovation, establishing the realme Global Institute of Leap-forward Technology and plans a 470% increase in R&D spending for 2024. Collaborating with 33 tech partners, realme aims to excel in imaging, gaming, display, and charging technologies.
The brand also emphasizes team expansion, with a 400% increase in research personnel. As realme faces future challenges, CEO Sky Li expresses commitment to the brand's original vision, scaling new heights, and growing with users worldwide.
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