This is the message that PLDT Home gives moms in its new Mother’s Day video.
The video highlights the concept of “backstage moms,” or moms who support other mothers as they navigate their responsibilities, challenges, and learnings through motherhood.
The video opens in a studio set up, where Jaclyn, a mother, appears to be performing for her daughter Lottie. As if filming an actual show, Jaclyn plays the ‘perfect, gentle, and calm’ mom while trying her best to keep her head above water.
But motherhood isn’t a show or performance. The story shifts to Jaclyn who then loses her ‘perfect image’ and goes backstage to release her real emotions. That’s when her support system of fellow moms, including her own mother, comes in to show their support saying, “It’s okay to ask for help. We are here for you.”
The story ends with PLDT Home thoughtfully reminding moms that there will always be a community of parents – whether online or offline – that they can always rely on no matter what. It’s a timely reminder that when parenthood gets tough, it’s always okay to turn to people who can reassure and empathize with them. With the right support and community, moms can get through anything together.
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