Martha Sazon, President and CEO of GCash, emphasized their commitment to meaningful innovation. "Today, you can expect innovations that will 'Change the Game.' But the real game-changer is how we can make a meaningful impact on Filipino lives," she said. "We aim to innovate not just to provide access, but to be a partner in achieving better financial health and wellness."
Enhanced Security Features: GCash FutureCast 2024 introduced Online PaySafe, a new security feature for online transactions. During the payment process, users are directed to the GCash app to complete their transactions using multi-factor authentication. This minimizes the risk of account takeovers, payment scams, and website spoofing.
Gigi, an AI-powered assistant, now offers improved support by handling common queries and escalating complex issues. It can conduct security checks, access past conversations, and connect users to live agents when needed.
To protect against online fraud, GCash partnered with Chubb to launch Send Money Protect. For just ₱30, users can insure transactions up to ₱15,000 for 30 days, safeguarding against scammers posing as familiar contacts or legitimate stores.
User-Friendly Design Innovations: GCash revealed three new app designs for a more intuitive experience:
- Dashboard 3.0: A redesigned interface with easy navigation to access favorite GCash products at a glance.
- GCat & Friends: Fun, money-smart characters like GCat, Corey G, and GRaf help users manage money in an engaging and educational way.
- Money Manager: A real-time spend tracker that visualizes spending patterns to help users manage their finances wisely.
- GScore AI: An AI-driven trust score to help users borrow more effectively without additional forms or documents.
- Hyper-Personalized Ads: An ad-serving platform that tailors offers based on users' shopping preferences.
- GCoach AI: A generative AI tool that provides personalized financial advice and links to auto-deposit features.
GFarm: A new initiative supporting Filipino farmers by planting fruit-bearing trees. Proceeds from these trees go directly to farmers, promoting sustainable livelihoods.
Empowering the Next Generation: GCash introduced GCash Jr., an e-wallet for kids aged 7 to 17, complete with parental controls and GCash Jr. Visa Cards. This feature encourages supervised spending and saving habits among young users. Additionally, GSave Jr. . offers kids their first savings account to manage their finances, set money goals, and develop good saving habits.
Global Expansion: GCash plans to expand to 16 countries, including the USA, Canada, Italy, UK, Australia, Japan, and more, reaching 10 million overseas Filipinos. The International Bank Cash-In feature allows users to add funds from over 12,000 US banks, with European banks to follow soon.
Travel Innovations: With GTravel, users can book and pay for flights and hotels in one app, simplifying international travel. GInsure provides travel insurance with coverage up to PHP 2.5 million, while OONA Insurance offers lounge access for flight delays.
GCash also introduced the GCash Tourist product, allowing foreigners visiting the Philippines to use GCash features like Scan to Pay and Send Money for 30 days.
New Borrowing and Payment Options: Borrow on the Spot, powered by Fuse, allows users to reassess their creditworthiness and get higher credit limits instantly.
For payments, GCash launched Tap To Pay, using NFC technology for fast commute payments, and Watch Pay, in partnership with Huawei, enabling payments via smartwatches.
These innovations highlight GCash's dedication to secure, accessible, and innovative financial solutions, empowering Filipinos to manage their finances and build a brighter future.
These innovations highlight GCash's dedication to secure, accessible, and innovative financial solutions, empowering Filipinos to manage their finances and build a brighter future.
Experience the future of fintech by downloading the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.
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