With a career spanning over five decades, Vic Sotto is a household name and a trusted figure among generations of Filipinos, both home and overseas. His long-standing connection with Filipino audiences makes him a natural fit for TinBo, PLDT Global’s innovative marketplace that empowers overseas Filipinos to provide essential goods and services for their families in the Philippines.
“Vic Sotto represents the values that TinBo stands for—trust, happiness, and genuine care,” said Albert V. Villa-real, President and CEO of PLDT Global. “He embodies the spirit of the Filipino provider, and we’re excited to have him onboard as we continue to serve Filipinos around the world.”
As part of the partnership, Vic Sotto will be featured in a new video campaign titled “Alagang Bossing”, launching on June 15, 2025. The campaign highlights how TinBo makes it easier for overseas Filipinos to send next-level care to their families through digital services such as load, bills payment, e-vouchers, and more.
“Vic Sotto represents the values that TinBo stands for—trust, happiness, and genuine care,” said Albert V. Villa-real, President and CEO of PLDT Global. “He embodies the spirit of the Filipino provider, and we’re excited to have him onboard as we continue to serve Filipinos around the world.”
As part of the partnership, Vic Sotto will be featured in a new video campaign titled “Alagang Bossing”, launching on June 15, 2025. The campaign highlights how TinBo makes it easier for overseas Filipinos to send next-level care to their families through digital services such as load, bills payment, e-vouchers, and more.
“It’s my honor and pleasure to be part of Tindahan ni Bossing,” said Vic Sotto. “Alam naman natin na this would be a lot of help lalo na para sa ating mga kababayang nagtatrabaho abroad for their families, their children. Ika nga eh, sila ang mga bagong bayani natin kaya dapat alagaan natin.”
A festival for bossings in Hong Kong
TinBo and MQuest Ventures will also stage the HK Fest 2025, a three-day celebration of Philippine Independence happening in Hong Kong from June 13–15. There will be a Makabayan Film Fest on June 13 and 14, showcasing award-winning Filipino films Song of the Fireflies, GomBurZa, and The Kingdom at the Emperor Cinemas iSQUARE. Some cast members are also expected to go to select screenings during the event.
On June 15, the Raffy Tulfo Action Center will also participate in the HK Fest 2025 with a special public service booth to cater to selected pre-registered overseas Filipinos, followed by the highlight of the HK Fest 2025 – the Saludo Concert, a star-studded, free musical show for Filipinos on Chater Road. TinBo ambassador Vic Sotto will headline the concert, along with some of his co-hosts from Eat Bulaga, and other MediaQuest artists.
TinBo will be giving away free e-tickets to these HK Fest 2025 events for registered TinBo users in Hong Kong, including both new sign-ups and existing app users.
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