It leads in consumer notebooks with 34.2% and takes the crown in gaming laptops with a commanding 40.6% share. The brand's strong performance didn’t slow down after the first quarter. In April alone, Acer’s notebook market share climbed to 36%, further proving its consistent dominance in the tech space.
The Secret Behind Acer’s Success
Acer’s continued success isn’t just about specs or pricing, it’s also about connection. The brand’s smart mix of marketing and strategic partnerships has played a huge role in keeping it on top, especially among Filipino consumers.
One of the standout moves is Acer’s ongoing collaboration with the Kings of P-pop, SB19. Their partnership started before SB19 officially became ambassadors in 2021 for Acer and Acerpure, and it has only grown stronger over the years.
“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, Managing Director at Acer Philippines.
Acer × SB19: A Match Made for the Digital Generation
From Acer Day campaigns to digital ads and live events, the bond between SB19 and Acer has made a huge impact on younger audiences. This year, Acer took it up a notch by co-presenting SB19’s Simula at Wakas world tour stop in Taiwan a major event that deepened the brand’s connection with fans.
During their Taiwan visit, SB19 stopped by Acer’s global headquarters as “one-day employees,” giving them a firsthand look at the brand’s innovations. The group was warmly welcomed by Acer Chairman and CEO Jason Chen and Pan-Asia Pacific President Andrew Hou, who gifted each member a Predator Helios 18 gaming laptop.
Their trip also included a hands-on session at the Acer product experience center, where the group explored the brand’s latest devices. They tested out new gaming laptops and the FreeSense Ring smart wearable from Acerpure. SB19 even took part in a creative workshop focused on designing laptop aesthetics and smart home gadgets.
5 Years Strong—and Still Going
As the Acer-SB19 partnership marks its fifth year, both sides show no signs of slowing down. With shared energy, innovation, and a loyal fan base, this collaboration continues to play a big role in Acer’s branding success—not just in the Philippines but across Asia.
For Filipino tech fans, Acer is more than just a laptop brand, it’s a lifestyle powered by performance, creativity, and connection.
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