Security Bank Launches BetterBanking Rewards for Cardholders: A Faster, Smarter Way to Earn and Redeem Points

Security Bank has officially launched its new BetterBanking Rewards platform at the “Ready. Set. Redeem!” event and mall takeover held at Shangri-La Plaza in Mandaluyong City. The event showcased the bank’s latest innovation, designed to make earning and redeeming credit card rewards simpler, faster, and more meaningful.

The launch brought together guests and cardholders to experience interactive booths and live demonstrations of the platform. Attendees were able to see how BetterBanking Rewards transforms the way customers manage and enjoy their rewards in real time.

“BetterBanking Rewards will redefine how our customers experience banking—by making every transaction rewarding, every moment convenient, and every point meaningful,” said Meri Filart, VP and Credit Cards Head at Security Bank. “We listened to our customers and understood that they wanted more flexibility and transparency in how they manage their rewards. That’s why we built BetterBanking Rewards around simplicity, speed, and customer empowerment. Every swipe should feel rewarding and now, it truly is.”

BetterBanking Rewards serves as Security Bank’s flagship digital rewards and rebates platform. It offers customers a real-time, automated experience for viewing, managing, and redeeming points.

Here’s what makes it stand out:

    Real-time tracking and redemption – Cardholders can instantly view and redeem their reward points anytime.

    Pay with Rewards – Points can be redeemed globally at any merchant that accepts Mastercard.

    Points Exchange – Users can convert their points into miles and perks from over 100 airline and hotel loyalty programs.

These features position BetterBanking Rewards as one of the most advanced loyalty platforms among local banks today.

Recognized for Innovation and Customer Focus
Security Bank’s new rewards platform has already received multiple international recognitions, including:

    Best Customer Loyalty Program – International Finance Awards
    Best Advance in Loyalty/Rewards Programme – Retail Banker International
    Credit Card Initiative of the Year – Asian Banking & Finance

Start Earning Rewards Instantly
Customers can apply for a Security Bank credit card via www.securitybank.com and register for BetterBanking Rewards through the Security Bank mobile app or website. Once registered, they can start redeeming rewards anytime, anywhere—making every transaction truly rewarding.

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