HONOR Expands Nationwide with 200th Store Opening at SM City Manila

HONOR Philippines has reached an important milestone as it officially opened its 200th store in the country. The new HONOR Experience Store launched at SM City Manila on December 20, 2025, marking a big step in the brand’s steady growth in the local market.

In just three years, HONOR has expanded quickly across the Philippines. The company now operates a total of 200 locations nationwide, made up of 100 experience stores and 100 kiosks. This latest opening reflects how the brand continues to strengthen its presence and reach more Filipino consumers.

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“I’m proud to say that we are now reaping what we have sowed over the past three years. We are very young as a company, but our growth is like no other. Our 200th store, composing of 100 experience stores and 100 kiosks, is a true mark of our success,” said Stephen Cheng, HONOR Philippines Vice President.

The store opening was also made more special with the presence of GMA Kapuso stars Shaira Diaz and EA Guzman. Known as long-time HONOR brand ambassadors, the real-life couple treated shoppers and mall visitors to a heartfelt performance of “Palagi,” adding a warm and personal touch to the celebration.

Several of HONOR’s key partners were also present during the event. Charlie Mateo and Danna Mateo of CM Hi-Tech and Megapixel joined the celebration, along with Roy Seguerra of SM City Manila, showing strong support from both retail and mall partners.

With 200 stores now open nationwide, HONOR Philippines continues to focus on making its products more accessible while building closer connections with local consumers. The new SM City Manila Experience Store stands as another sign of the brand’s growing footprint and long-term commitment to the Philippine market.

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