AI adoption in the Philippines isn’t starting inside offices it’s already part of everyday life. At the Agentforce World Tour Manila 2026, Salesforce shared new research showing that personal AI use is shaping how Filipino workers approach AI at work.
Personal Use Is Building Trust
The shift feels natural. Once you start using AI for simple things like writing messages, summarizing content, or brainstorming ideas, it becomes easier to trust it in a work setup.
The numbers reflect that behavior. Around 68% of Filipino knowledge workers said personal AI use increased their trust in AI at work, while 70% said it improved their confidence. Among Gen Z, that impact is even stronger at 74%.
AI Is Already Part of Daily Work
The study, conducted by YouGov with over a thousand workers in the Philippines, shows that AI is already being used in real workflows.
The study, conducted by YouGov with over a thousand workers in the Philippines, shows that AI is already being used in real workflows.
About 76% have interacted with AI agents at work, and more than half are actively using them to speed things up or improve output. In actual use, this usually means less time spent searching for information, quicker drafts for emails or content, and fewer moments staring at a blank page when ideas run out.
The Real Issue: Skills and Training
Almost half of workers say they still don’t know exactly what AI skills they should focus on. Training from companies is limited, and not many organizations are actively encouraging knowledge sharing or leading by example.
Almost half of workers say they still don’t know exactly what AI skills they should focus on. Training from companies is limited, and not many organizations are actively encouraging knowledge sharing or leading by example.
This is where things can get messy. Without proper guidance, employees often turn to whatever tools they can access on their own. That’s where “shadow AI” starts to show up—unapproved tools being used without visibility, which can lead to data risks or inaccurate outputs.
Abraham Cuevas, Country General Manager, Philippines, Salesforce, alongside Gavin Barfield, Vice President & Chief Technology Officer, Solutions, ASEAN, Salesforce, during the Agentforce World Tour Manila.
“The growing trust in AI across the Philippines is being driven from the bottom up, with personal curiosity currently outpacing corporate strategy,” said Abraham Cuevas, Country General Manager, Salesforce Philippines. “However, individual use alone doesn't translate into enterprise-scale impact. With the government committing ₱2.6B to AI projects by 2028, businesses must act now to fuel our national transformation from a service economy into a knowledge-driven innovation hub and capture the projected PHP 2.8 trillion in productivity gains from AI. The Filipino workforce is ready; it is now up to organizations to provide the secure, enterprise-grade frameworks and skills support that turn personal experimentation into a coordinated engine for growth and innovation in the Agentic Enterprise.”
What Workers Expect from AI
As AI becomes more common at work, expectations are also getting clearer. Employees want access to reliable tools, but more importantly, they want to understand how AI works and what skills they should build around it. Transparency also matters—people want to know what the AI is doing and why, especially when it’s part of important tasks. There’s also a strong need for reassurance that security, privacy, and human roles are still being prioritized.
As AI becomes more common at work, expectations are also getting clearer. Employees want access to reliable tools, but more importantly, they want to understand how AI works and what skills they should build around it. Transparency also matters—people want to know what the AI is doing and why, especially when it’s part of important tasks. There’s also a strong need for reassurance that security, privacy, and human roles are still being prioritized.
AI + Humans: The New Workflow
Looking ahead, most workers expect a mix of automation and collaboration. Many see AI handling repetitive tasks while they focus on decision-making, creative work, and problem-solving. Skills like critical thinking, data interpretation, and creativity are becoming more important—not less.
AI Is Changing Customer Expectations Too
Because people are already using AI in their daily lives, they’re starting to expect the same level of speed and accuracy from businesses. Faster service, fewer errors, and smarter interactions are becoming the baseline. Only a small percentage of workers say their expectations haven’t changed—which says a lot about how quickly things are moving.
AI Is Changing Customer Expectations Too
Because people are already using AI in their daily lives, they’re starting to expect the same level of speed and accuracy from businesses. Faster service, fewer errors, and smarter interactions are becoming the baseline. Only a small percentage of workers say their expectations haven’t changed—which says a lot about how quickly things are moving.
Salesforce and the Agentic Enterprise
To support this shift, Salesforce introduced its vision of the Agentic Enterprise through its Agentforce platform. The idea is simple: bring AI agents, data, apps, and people into one connected system so work can move faster and more efficiently across teams. During the event, companies like AXA Philippines, Ayala Land, and PLDT Inc. shared how they’re already applying this approach in real-world scenarios.
To support this shift, Salesforce introduced its vision of the Agentic Enterprise through its Agentforce platform. The idea is simple: bring AI agents, data, apps, and people into one connected system so work can move faster and more efficiently across teams. During the event, companies like AXA Philippines, Ayala Land, and PLDT Inc. shared how they’re already applying this approach in real-world scenarios.
No comments:
Post a Comment