Concentrix Launches iX360 and New GBF Tower Site, Advancing Intelligent Experiences - Adobotech | Tech, Gadgets Served in Adobo Flavors

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Concentrix Launches iX360 and New GBF Tower Site, Advancing Intelligent Experiences

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Concentrix launches iX360 immersive experience center in Quezon City
Concentrix is continuing its expansion in the Philippines with the launch of iX360 and its new GBF Tower site in Quezon City. The global technology and services company says the move highlights its ongoing investment in innovation, digital transformation, and workplace development in the country.
Concentrix iX360 Launch Opening
Called “iX360 and GBF Site: Digital Journeys Reimagined,” the dual launch brings together AI-powered solutions, immersive technology experiences, and a modern workspace designed for thousands of employees.

The event was attended by representatives from DICT, PEZA, Quezon City LGU, CCAP, IBPAP, Philippine Airlines, Robinsons Land Corporation, and other public and private sector partners.

A Closer Look at iX360
One of the biggest highlights of the launch is iX360, an immersive experience center where clients and employees can explore technologies focused on customer experience, automation, analytics, and artificial intelligence.

Instead of a traditional showroom setup, the space is designed to be more interactive. During demonstrations, visitors can experience real-world simulations that show how businesses can apply AI and digital tools in actual operations. It gives a more practical view of how these technologies work beyond presentations and slides.

Concentrix says the goal is to create an environment where organizations can collaborate, test ideas, and co-create solutions in a more hands-on way.

New GBF Tower Site Expands PH Operations
Alongside iX360, Concentrix also officially opened its new site at GBF Tower in Quezon City. The facility now serves almost 4,000 employees and becomes the company’s 52nd site in the Philippines.
The new office spans seven floors with nearly 20,000 square meters of space. Combined with iX360, the project represents around ₱2 billion in investment from Concentrix.

The workplace itself looks built for long shifts and day-to-day comfort. Employees have access to amenities such as a gym, clinic, wellness and recreational areas, multiple pantries, sleeping quarters, and shower rooms. It’s the kind of setup many workers now expect, especially in large-scale tech and BPO environments where hybrid workflows and employee wellness are becoming bigger priorities.

Teams at the GBF Tower site will support industries including FinTech, Digital Media, Education, Retail and Consumer Goods, Travel, Transport, Wellness, and Utilities.

“iX360 represents how we are bringing intelligent experience to life—where strategy, technology, and humanity come together to create real business impact,” said Amit Jagga, EVP and Chief Business Officer. “As we continue to reshape industries, our focus is on ensuring that they work hand in hand with our people—amplifying creativity, unlocking productivity, and enabling better outcomes for our clients and game-changers.”

PEZA Deputy Director General Vivian Santos also highlighted the importance of collaboration between the government and private sector in supporting digital transformation and workforce development in the country. “Congratulations to Concentrix Philippines on the launch of iX360—an important milestone that reflects the country’s continued progress in innovation. It also highlights the critical role of public-private partnerships in driving digital transformation and workforce development. We commend Concentrix for its shared goal of ensuring that Filipino talent remains globally competitive, and for continuing to invest in the Philippines and helping position the country as a hub for intelligent experiences and innovation,” shared Vivian Santos, Deputy Director General for PEZA.
Interactive AI and digital transformation showcase at Concentrix iX360
Meanwhile, Larah Sta. Maria, VP for Transformation and Solutions, emphasized that transformation goes beyond simply adopting new technology. “Transformation today is not just about adopting new technologies—it’s about reimagining how people, processes, and platforms work together,” said Larah Sta. Maria, VP for Transformation and Solutions. “Through iX360, we are creating an environment where ideas can be explored, solutions can be co-created, and experience is designed in a way that drives both business growth and human potential forward,” she closed.

Concentrix Continues Growing in the Philippines
Concentrix now has over 100,000 game-changers across more than 50 sites nationwide, making it one of the largest employers in the country’s private sector. The company continues pushing AI-powered innovation while focusing on human-centered experiences and workforce development. 

Its growing presence in the Philippines also reflects how the country remains a key player in digital business services and customer experience operations across the region. Concentrix was also recently recognized as the top company in the Philippines in the 2025 “Most Inspiring Workplaces in Asia” rankings for its employment practices and workplace initiatives.
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