Converge is taking its support for Filipino entrepreneurs a step further with the launch of BizFriend Rewards, a new loyalty and engagement program created specifically for micro, small, and medium enterprises (MSMEs).
While reliable internet remains at the center of its services, Converge is now looking beyond connectivity by offering rewards, exclusive experiences, and opportunities that can help business owners grow and build stronger networks.
The program reflects Converge SME Solutions' goal of becoming more than just a service provider. Instead, the company wants to build long-term relationships with the businesses that continue to power much of the country's economy.
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” said Dindo Marzan, Senior Vice President and Head of SME Group at Converge. “We want our customers to feel that they are not just subscribers, but partners we grow with.”
A Rewards Program Built Around Business Owners
Many loyalty programs focus mainly on discounts or freebies. BizFriend Rewards takes a broader approach by combining practical benefits with networking opportunities and memorable experiences.
According to Converge, the program was designed with the everyday realities of business owners in mind. Running a business often means balancing operations, customer needs, and growth plans all at once. The company hopes the initiative can provide added value beyond internet service subscriptions.
“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day,” according to Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.”
Three Pillars That Go Beyond Traditional Rewards
What makes BizFriend Rewards different is that it isn't just about collecting perks. Converge has built the program around three pillars that touch different parts of an entrepreneur's journey—from practical business benefits to personal experiences and long-term growth opportunities.BizFriend Choice: Rewards That Fit Your Business
Every business has different priorities. Some may be focused on expanding operations, while others are looking for ways to maximize the value of their existing services.
That's where BizFriend Choice comes in. Customers who renew their contracts or upgrade their plans can choose from a curated selection of rewards and freebies based on what works best for them. Instead of offering the same incentive to everyone, Converge gives business owners the flexibility to select benefits that can support their day-to-day operations.
“Business owners today want solutions that adapt to their needs,” Marzan added. “By giving them choice, we empower them to get more from their partnership with us.”
BizFriend Chill: Creating Experiences Beyond Business
Running a business can be demanding, and entrepreneurs rarely get the chance to slow down and enjoy the rewards of their hard work.
Running a business can be demanding, and entrepreneurs rarely get the chance to slow down and enjoy the rewards of their hard work.
Through BizFriend Chill, Converge is creating opportunities for customers to enjoy exclusive experiences such as private movie screenings, concerts, dining events, and seasonal gatherings. These activities go beyond the usual customer rewards program by offering memorable moments where business owners can relax, celebrate milestones, and connect with fellow entrepreneurs.
“We believe relationships are built not just in boardrooms, but in shared moments,” Marzan noted. “These experiences are our way of celebrating our customers and their journey.”
BizFriend Circle: Helping Businesses Learn and Grow
The third pillar focuses on something many MSMEs are constantly working toward—growth. BizFriend Circle serves as a platform where business owners can gain access to workshops, seminars, trade events, and promotional opportunities that can help them improve their skills, expand their network, and increase their visibility.
Whether it's learning new business strategies or getting exposure to a wider audience, the goal is to provide MSMEs with tools that support their next stage of growth. For entrepreneurs looking to move their business forward, this pillar may prove to be one of the program's most valuable benefits.
“Our role goes beyond providing internet connectivity—we are here to enable growth,” Marzan emphasized. “Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”
BizFriend Rewards shows how Converge is expanding its relationship with MSMEs beyond internet connectivity. By combining practical perks, exclusive experiences, and business growth opportunities, the company is creating a program that acknowledges the challenges and ambitions of Filipino entrepreneurs.
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