Following the Philippine launch of the ASUS ExpertBook Ultra recently. ASUS Business Philippines introduced the "ASUS ExpertBook Ultra Beats Murphy's Law" video series. The campaign highlights how the laptop handles the unexpected—from accidental spills and drops to long workdays away from a power outlet.
Leading the campaign are award-winning broadcast journalist Rico Hizon and actress, host, and entrepreneur Gabbi Garcia, who were also officially introduced as the newest ASUS ExpertBook Brand Ambassadors in the Philippines.
Murphy's Law Is Part of Every Workday
Anyone who works on the go has probably experienced Murphy's Law at some point. Coffee spills before an important presentation, the battery runs low during a meeting, or a laptop gets knocked around while traveling.These aren't unusual situations. They're part of daily life for many professionals who regularly move between offices, client meetings, airports, and remote workspaces.
For Rico Hizon, reliability isn't just a convenience—it's part of the job. With nearly four decades of experience across GMA, CNBC Asia, BBC World News, CNN Philippines, and now ABS-CBN News Channel, he has worked in environments where equipment failure isn't an option.
Gabbi Garcia brings a different perspective. Aside from being an actress and television host, she also manages business ventures and creates digital content. Her schedule often involves production shoots, meetings, travel, and content creation, making portability and dependable performance equally important.
The campaign places both ambassadors in familiar work situations where laptops are often pushed beyond a typical office setup.
Built for Everyday Mishaps
One of the scenarios featured in the series involves accidental liquid spills. The ASUS ExpertBook Ultra features a splash-resistant keyboard that directs liquids away from critical internal components. While no one plans to spill water or coffee during work, it's one of those accidents that can happen when deadlines are tight. For professionals who spend hours working in cafés or shared workspaces, this added protection can offer extra peace of mind.AI Performance That Keeps Up
Modern workloads rarely involve just one application. Video conferencing, document editing, spreadsheets, AI assistants, and multiple browser tabs often run simultaneously. ASUS equips the ExpertBook Ultra with up to an Intel Core Ultra X9 Series 3 processor, Intel Arc Pro graphics, Intel vPro, and up to 50 NPU TOPS dedicated to AI processing.By assigning AI workloads to a dedicated processor, the laptop allows other applications to continue running smoothly without competing for the same system resources.
Designed to Handle Daily Travel
According to ASUS, the ExpertBook Ultra has passed 24 MIL-STD-810H military-standard tests along with 157 ASUS in-house durability tests, including drop tests from heights of up to 120 cm. While most users won't intentionally test these limits, the added durability is reassuring for those who travel frequently.Long Battery Life and Flexible Charging
Looking for a power outlet before a meeting starts is something many mobile workers know all too well. The ASUS ExpertBook Ultra supports USB Type-C power bank charging and offers up to 26 hours of battery life, allowing users to stay productive even during long workdays or flights. Using the same USB-C power bank that already charges a phone is also a practical convenience when traveling.Built to Stay Looking New
Business laptops often pick up fingerprints and scratches after just a few weeks of daily use. ASUS addresses this with a 9H Nano Ceramic finish that's claimed to be five times more scratch-resistant than the industry standard. The surface also helps resist fingerprints, stains, and smudges, making the laptop easier to keep clean without constantly wiping it down.Comfortable for Long Hours
Professionals who spend most of their day in front of a screen will appreciate a display that's easier on the eyes. The ASUS ExpertBook Ultra features a 14-inch 3K Tandem OLED display with an anti-glare finish that reduces reflections in bright environments while maintaining deep blacks and vibrant colors.Whether working in a brightly lit office or a hotel room at night, the display is designed to remain comfortable during extended use.
Light Enough for Everyday Carry
Despite its premium hardware, the ASUS ExpertBook Ultra weighs just 0.99 kg and measures 10.9 mm thin. For anyone who carries a laptop all day, along with chargers, notebooks, and other accessories, even a few hundred grams can make a noticeable difference over time.Enterprise Support for Businesses
The ASUS ExpertBook Ultra is built for both individual professionals and businesses, with flexible configurations for organizations of any size. Every unit includes a 3-year warranty covering the laptop, battery, and charger, extendable to 5 years.ASUS Business also offers services like next-day local on-site support and accidental damage protection to help minimize downtime. Backed by 100+ ASUS Service Centers across Luzon, Visayas, and Mindanao, support is always within reach.
Rico Hizon and Gabbi Garcia Lead the Campaign
With this latest campaign, ASUS Business Philippines positions the ExpertBook Ultra as more than just another premium laptop. Rico Hizon represents professionals whose work depends on reliability under pressure, while Gabbi Garcia reflects a younger generation balancing entertainment, entrepreneurship, and content creation. Together, they showcase how the ExpertBook Ultra fits different styles of professional work while highlighting its durability, AI capabilities, and portability.The ASUS ExpertBook Ultra Beats Murphy's Law video series is now available, featuring Rico Hizon and Gabbi Garcia as they put ASUS' flagship business laptop through everyday situations that challenge durability, performance, and reliability.
Pricing and Early Bird Promo
The ASUS ExpertBook Ultra is now available in the Philippines with a starting price of ₱129,995. For a limited time, buyers who purchase the laptop from participating ASUS authorized retailers, selected tech stores, or ASUS Expert Stores on Lazada and Shopee will receive an ASUS 100W GaN Charger along with ₱10,000 worth of SSI Gift Vouchers.
The ASUS ExpertBook Ultra is now available in the Philippines with a starting price of ₱129,995. For a limited time, buyers who purchase the laptop from participating ASUS authorized retailers, selected tech stores, or ASUS Expert Stores on Lazada and Shopee will receive an ASUS 100W GaN Charger along with ₱10,000 worth of SSI Gift Vouchers.
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