As digital threats continue to grow alongside rapid technological advancements, Smart Communications, Inc. is strengthening its efforts to help Filipinos stay safe online.
During its recent Customer Day at the Smart Store in SM North EDSA Cyberzone, the focus went beyond connectivity. The event highlighted digital awareness, responsible online behavior, and practical ways customers can make the most of today's digital world.
Smart Customer Day celebrates the subscribers who continue to place their trust in Smart. Customers enjoyed exclusive event-only promos on devices and connectivity while taking part in interactive activities and learning sessions designed to help them stay informed, connected, and confident online.
Through its SCAMpaign, Smart continues to educate subscribers about evolving online threats, helping them recognize, avoid, and report scams. Attendees also learned practical digital payment habits, including the benefits of cashless transactions, protecting financial information online, and adopting safer payment practices.
"This initiative reflects Smart's broader commitment in ensuring that customers are not only connected but also protected and empowered. We hope that through the Smart Customer Day, they can have fun and learn skills that can help them maximize the use of their mobile devices and safely navigate the online world," said Brenda M. Dichoso, FVP for Customer Experience at Smart.
Sam YG Highlights Responsible Technology Use
Event host, content creator, and Smart brand ambassador Sam YG emphasized the importance of using technology responsibly, especially at a time when misinformation and online scams continue to spread.
Event host, content creator, and Smart brand ambassador Sam YG emphasized the importance of using technology responsibly, especially at a time when misinformation and online scams continue to spread.
“Ang daming scams, fake news, so it’s also good to have these events so that we could properly discuss how to use this privilege, this power properly," he shared. “Inasmuch as we are blessed with technology, it’s very important to be vigilant, to check if what we’ve digested is actually true, or baka fake news or scam. While tech is improving, scams are also improving.”
Guests also experienced emerging technologies firsthand through a demonstration of Rokid augmented reality glasses, showing how innovation can enhance productivity, collaboration, and everyday digital experiences.
Long-Time Subscribers Share Their Experience
For long-time Smart subscribers, the event's focus on digital education and protection reflects the important role reliable connectivity plays in their daily lives.
“We won't be staying with Smart for 30 years if we’re not getting the right services. We feel valued as customers,” shared Jackie Rose Caez, highlighting how dependable service supports her family's work-from-home setup and online learning needs.
Subscriber Jose B. Montalbo, Jr., who frequently works in the field, also emphasized the importance of reliable connectivity. “That’s exactly the reason why I stick with Smart. Mas maganda ang signal sa probinsya, you have promos na swak na swak."
Smart Continues to Promote Digital Awareness
By combining education, real-life experiences, and expert insights, Smart continues to strengthen its role as a partner in customers' digital journeys.
“At Smart, we go beyond connectivity by listening to our customers and equipping them with the knowledge to stay safe, informed, and confident in the digital space,” said FVP and co-OIC at Smart Lloyd R. Manaloto.
From scam awareness to social media tips, Smart Customer Day showcased how mobile connectivity empowers everyday life, whether for work, creativity, or staying safe online. With more events planned nationwide, Smart Customer Day will continue to highlight Smart's commitment to delivering reliable mobile experiences while bringing learning opportunities and meaningful connections to customers across the country.
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