Sony Philippines has expanded its ULT POWER SOUND range with three new speakers, giving Filipino consumers more options for high-power audio, bass-heavy playback, karaoke, and DJ-focused entertainment.
The new Sony ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX were introduced as the latest generation of Sony’s ULT POWER SOUND lineup. The company is also expanding its ULT Squad, with SB19 joining as its newest members.
The new speakers are built around Sony’s focus on stronger low-frequency performance, using newly developed large circular woofers, large-capacity speaker cabinets, and ULT DUCT technology.
At the top of the range is the ULT TOWER MAX, which Sony describes as offering the most powerful bass in the ULT POWER SOUND series yet. It is positioned as the largest option in the new generation for users who want a more powerful speaker setup for bigger gatherings.
The ULT TOWER 7 is designed to bring stage-worthy sound into a more portable speaker format. It offers a larger speaker experience while still allowing users to move it between locations when needed.
The ULT TOWER 5 takes a more compact approach. It is designed for smaller gatherings and combines bass-focused audio with karaoke and DJ capabilities, giving users more ways to use the speaker beyond traditional music playback.
Sony’s latest generation places particular emphasis on low-frequency performance. The combination of the larger circular woofers, speaker cabinet design, and ULT DUCT is intended to produce stronger bass output across the range.
For users who primarily want a speaker for parties, karaoke sessions, or social gatherings, these features put the focus on the physical impact of music rather than simply increasing overall volume.
ULT POWER SOUND Gets a Bigger Filipino Music Connection
Alongside the new products, Sony Philippines has also expanded its ULT Squad with the addition of SB19. The group joins an existing roster that includes Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto-Guison, and Jacqueline Jala.
SB19 made its first appearance as part of the ULT Squad during Sony Philippines’ latest ULT POWER SOUND launch in Manila. The growing lineup brings together Filipino artists, performers, creators, and personalities with different backgrounds in music, fashion, and entertainment. For the ULT POWER SOUND campaign, Sony is using that mix to connect its audio products with the way people listen to and experience music.
New ULT Speakers Designed for Parties and Entertainment
Sony’s latest ULT POWER SOUND models are focused on situations where speakers are expected to play a bigger role in the experience.
The ULT TOWER MAX targets larger gatherings where stronger bass output is a priority. The ULT TOWER 7 offers a more flexible option for users who want high-output sound in a portable design. The ULT TOWER 5 brings the lineup into a smaller format while adding dedicated karaoke and DJ features.
That makes the three models easier to distinguish from one another based on how they are likely to be used. The new range also continues Sony’s move toward speakers that combine music playback with entertainment features. Karaoke and DJ functions, in particular, give the smaller ULT TOWER 5 a more activity-focused role during gatherings.
Now Available in the Philippines
The ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 are now available at Sony Centres and authorized dealers nationwide. With SB19 also joining the ULT Squad, Sony is expanding both the product range and the local creative roster supporting its ULT POWER SOUND campaign.
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