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YouTube and Smart unveil the 12 NextUp Philippines 2021 Finalists

YouTube and Smart

YouTube and Smart Communications have unveiled the 12 finalists for NextUp Philippines 2021! NextUp is a contest that gives Filipino content creators a chance to realize their full potential and grow their YouTube career.
As part of YouTube's commitment to diversity, equity, and inclusion, this year's batch includes emerging talents from all around the Philippines. Among the 2021 finalists are a dermatologist, an author, a transgender guy, and a poultry farmer mong others, who are ready to inspire people and create great content using their stories and unique perspectives.

The 12 winners of NextUp Philippines 2021 are:

Abbey Sy, an artist, bestselling author, and small business owner who helps Filipino creatives achieve their full potential with her aesthetic educational videos.

Mark Mendoza (Diskarte with Mendy), a “life hacker” who aims to help others find their way around what they want to pursue whether it’s a business, a profession, or a craft.

Dr. Gaile Robredo-Vitas, a dermatologist who seeks to help Filipinos by giving tried and tested beauty tips and skincare information.

Egypa Balindong, a digital creator and filmmaker seizing the opportunity to represent the Maranao Muslim community in the Philippines through her short films.

Guji Lorenzana, a singer-songwriter, actor, recording artist, and DJ who wants to grow his music and share more of his life and family with his fans and other aspiring artists.

Michelle Gacasan (Michelle G.), a lifestyle vlogger from Cagayan De Oro who unleashes her inner fashionista on her channel and gives her viewers a peek into her daily and student life.

Myra Caray (Mai Goodness), a food and lifestyle vlogger who aims to help others set up their own home baking or cooking business as well as serve restaurant grade dishes from the comfort of their own home.

Meljean Solon, a ‘probinsyana’ lifestyle and travel vlogger who showcases the beauty of her province, Cebu. She aims to achieve one million subscribers in the next 12 months.

Keoni Tamayo (Reps to the Rhythm), a fitness instructor who wants to inspire everyone, whether they are newbies or pros, to stay fit through dancing.

Van Vincent Go (VandomVincent), a proud transgender man who seeks to represent and empower the transgender community in the Philippines through his content.

Aj Añavesa (Wandering Soul), a chicken farmer who looks to impart knowledge and information to his fellow and aspiring chicken raisers in the Philippines.

Arra Solis (Rookie Mommy PH), a work-from-home mom who wants to help others find fun and stable sources of income, especially during these trying times.

The NextUp winners will participate in an online Creator Camp where they will get a crash course on production techniques and receive in-depth training to further build their channels. Previous NextUp winners, YouTube stars, and industry experts will also mentor them as they create their dream content. They will also be getting guidance and strategic account management support from the Creator and Artist Development Team of YouTube. A series of online training workshops for the non-finalists and other creators will be organized as well.

Each of the 12 finalists will receive an equipment stipend worth P100,000 and free data packs while three winners will be granted a 12-month endorsement contract with Smart.

NextUp was first launched in the Philippines in 2017. To date, it has launched some of the country’s successful creators like Renee Dominique, Team Lyqa, Hype Streetball, Lesha and more!

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