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OnePlus 10th Anniversary

OnePlus released a special video to mark its tenth anniversary with its founders and friends. The video looks back at ten years of OnePlus achievements and talks about the company's future, spotlighting the global launch of the OnePlus 12 and OnePlus 12R flagship devices on January 23, 2024.

In the video, OnePlus also announced that the OnePlus R series will be available for purchase outside of India and China for the first time.

In just ten years, OnePlus has evolved from a simple idea to a globally recognized tech brand. With products in over 50 markets, it has a community of over 50.2 million users. Global sales have surged by 59%, and in India, they've grown by 40% as of October 2023.

  

To thank its users for a decade of support, OnePlus initiated a special 10th-anniversary celebration as a token of appreciation for the collaboration and loyalty of its fans.

In the video, OnePlus founders, including Pete Lau and Kinder Liu, join friends who embody the Never Settle spirit. They reflect on their initial drive and vision for establishing OnePlus as a brand dedicated to crafting premium, user-centric technology that challenges industry norms.

Pete Lau, OnePlus Founder, shared, “In 2013, we were a small team with big ideas about building better products. Despite changes since our humble beginnings, our essence as OnePlus remains the same. Holding onto our 'Never Settle' ethos ensures OnePlus stays true to its roots.”

The video also delves into the company's future, emphasizing the importance of co-creation for the brand and OnePlus' mission to share cutting-edge technology globally.
“As an R&D and product person, being able to take part in the research and implementation of truly cutting-edge technologies has been the most fulfilling aspect of this journey for me,” said Kinder Liu, President and COO of OnePlus. “Throughout these ten years, every OnePlus product, and even the company itself, has been built hand in hand with our users. Co-creation is an inseparable part of our DNA, and I hope that OnePlus will continue to push the boundaries of technology with tech enthusiasts everywhere for the next ten years and more to come.”
Introducing the OnePlus 12 Series
During the celebration, OnePlus shared details about its upcoming OnePlus 12 Series. A culmination of a decade of development, the OnePlus 12 Series addresses challenges in balancing high performance, power consumption, heat dissipation, and longevity. The OnePlus 12 and OnePlus 12R challenge the notion that a smartphone must be labeled "Plus," "Pro," or "Ultra" to offer top-notch hardware specs and software.

The OnePlus 12 is an all-encompassing flagship showcasing OnePlus' decade-long technological leadership. It boasts the latest Snapdragon 8 Gen 3 Mobile Platform, a 4th Gen Hasselblad Camera for Mobile with a new 64MP 3x periscope lens, and a stunning Flowy Emerald colorway, embodying the Never Settle spirit.

Additionally, the OnePlus 12R, the performance flagship, marks the first OnePlus R series member to launch outside of India and China. Both flagship phones are set for release at the OnePlus Smooth Beyond Belief Launch Event on January 23, 2024, at 19:30 IST.

Entering a new decade, OnePlus remains dedicated to challenging the norm by consistently crafting top-tier smart devices. Collaborating with partners and its global user community, OnePlus aims to push the boundaries of technology, ensuring fast and seamless experiences for users worldwide.

For additional details on the OnePlus 10th Anniversary celebrations, visit www.oneplus.com/event/10-year-anniversary.
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