HONOR and Porsche Design Partner for a Fusion of Cutting-Edge Tech and Functional Design!

HONOR and luxury lifestyle brand Porsche Design have announced a strategic alliance to craft cutting-edge smart devices that seamlessly blend exceptional design with advanced technology.

This collaboration is geared towards offering a range of premium products, providing consumers with a refined and opulent electronic experience that encapsulates the essence of both brands.

Chairman of the Executive Board of Porsche Lifestyle Group Stefan Buescher and HONOR CEO George Zhao

George Zhao, the Chief Executive Officer of HONOR, emphasized the synergy between HONOR's human-centric design approach and Porsche Design's brand philosophy. This synergy aims to birth intelligent luxury products, elevating the mobile lifestyle for both tech enthusiasts and Porsche aficionados. Zhao expressed anticipation for the long-term partnership, envisioning exciting prospects for global market growth.

The anticipation for this exclusive collaboration reached new heights with the release of a teaser poster featuring Professor Ferdinand Alexander Porsche, the visionary designer behind the iconic Porsche 911 and the world's inaugural all-black wristwatch. The poster underlined the aspiration for the collaboration to become a future classic, paying homage to Porsche's illustrious design legacy.

Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, hailed the exclusive partnership with HONOR as a significant milestone in expanding Porsche Design's iconic electronics product portfolio. The shared objective between Porsche and HONOR is to establish leadership in the contemporary luxury segment of smart devices.

The first jointly developed smart device from HONOR and Porsche Design is slated for release in China in January 2024, marking the initial step in this innovative collaboration.

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