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Foundit is the Official Talent Partner of the Badminton World Federation


Foundit, a talent platform spanning APAC and the Middle East, has announced its official partnership with the Badminton World Federation (BWF). This strategic alliance seeks to elevate Foundit's brand while championing the spirit of excellence embodied by badminton players worldwide.


The partnership was announced by Foundit's CEO, Sekhar Garisa, and the APAC & ME CMO, Saurabh Srivastava, alongside BWF's Secretary General / COO, Thomas Lund, and Director of Commercial and Communications, Owen Leed. As the governing body for badminton, BWF oversees prestigious events like the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, commanding a massive fan base exceeding 700 million.

Through this partnership, Foundit intends to tap into the fervor and passion surrounding badminton, a widely followed and played sport. This initiative not only amplifies Foundit's brand but also fosters connections with a diverse audience of job seekers and employers across industries. Foundit will serve as the Official Talent Partner for 20 major championships throughout the year, including iconic events like the Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.

Speaking about the partnership, Sekhar Garisa, CEO of foundit, emphasized the shared values of agility, perseverance, and pursuit of excellence that unite badminton players and foundit. “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets,” he added.

Commenting on the association, Thomas Lund, BWF Secretary General / COO said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success, values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”

Foundit also plans to collaborate with grassroots academies and badminton players across India and Southeast Asia, showcasing its commitment to nurturing talent from grassroots to elite levels. Leveraging these partnerships effectively, Foundit aims to inspire individuals to realize their full potential in their professional endeavors.
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