It features a large-format image sensor that is about 1.7 times bigger than a standard full-frame sensor, delivering incredible image quality with stunning detail.
Redefining Large-Format Photography
At the heart of the GFX100RF is a powerful 102MP "GFX 102MP CMOS II" sensor, paired with Fujifilm’s "X-Processor 5," ensuring exceptional dynamic range, low noise, and top-tier image clarity. The camera is equipped with a newly developed 35mm F4 lens (equivalent to 28mm in full-frame terms), making it highly versatile for both professionals and enthusiasts.
One of the standout features is the new Aspect Ratio Dial, a first for Fujifilm. This allows photographers to switch between nine different aspect ratios, reflecting the brand’s deep photographic heritage while adding a tactile, analog-like experience to digital shooting.
Premium Build, Thoughtful Design
Fujifilm has meticulously crafted the GFX100RF for both durability and elegance. The camera’s top plate, lens ring, dials, and bottom plate are machined from aluminum, giving it a refined, high-end look and feel. This solid construction enhances durability while maintaining a sleek and unified aesthetic.
Advanced Features for Versatile Shooting
The GFX100RF is equipped with an AI-powered autofocus system capable of high-speed and highly precise subject detection. It can recognize and track faces, eyes, animals, birds, vehicles, and even airplanes, ensuring sharp focus in any situation.
For added flexibility, the camera includes a Digital Tele-Converter Selector, allowing users to quickly switch between focal lengths—28mm, 36mm, 50mm, and 63mm (full-frame equivalent). This feature expands creative possibilities without needing to swap lenses.
The 3.15-inch, 2.1-megapixel tilt LCD enhances usability, featuring a Surround View function that displays areas outside the frame. This mimics an optical viewfinder experience, helping with better composition and framing.
Compact Yet Powerful Lens Integration
The fixed 35mm F4 lens is designed specifically for the GFX100RF, incorporating a leaf shutter system to keep the camera compact while maintaining outstanding image quality. With a close focusing distance of just 20cm, it allows photographers to capture detailed close-ups with ease. Additionally, the built-in 4-stop ND filter provides more control in bright conditions and enables seamless flash synchronization at any shutter speed.
4K Video and Cloud Integration
Beyond still photography, the GFX100RF is a capable video camera, supporting 4K/30P 4:2:2 10-bit recording. This ensures rich colors, high dynamic range, and professional-quality footage.
The camera also features Frame.io Camera to Cloud compatibility, allowing direct uploads to the cloud. This speeds up the workflow, making it easier to move from shooting to editing without delays.
Accessories for Protection and Performance
To enhance durability and usability, the GFX100RF comes with a Protector Filter PRF-49, offering resistance to dust and moisture—ideal for outdoor shooting. A precision-machined aluminum lens hood and a dedicated adapter ring are also included, combining functionality with an elegant design.
A Perfect Blend of Tradition and Innovation
The Fujifilm GFX100RF combines the brand’s deep-rooted photographic expertise with cutting-edge technology. Its compact yet powerful build, high-resolution imaging, and intuitive controls make it a game-changer in the GFX Series. As the first digital camera in the GFX lineup with a built-in lens, it brings high-resolution large-format photography to a broader audience in a more portable form.
The Fujifilm GFX100RF is priced at ₱319,990, and it will be available at Fujifilm stores nationwide.
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