“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines.
Introducing the HONOR ALPHA PLAN
This initiative is part of HONOR’s ALPHA PLAN, a strategy aimed at extending device longevity, enhancing AI-powered features, and promoting sustainability by reducing electronic waste. The first device to benefit from this extended support is the HONOR Magic7 Pro, set to launch in the Philippines in 2025.With this extended support, users can keep their phones updated and secure for years, making their purchase a better investment. They will also continue to enjoy the latest AI features, improving performance in gaming, photography, and everyday tasks. Plus, by keeping devices usable for longer, HONOR is helping to reduce electronic waste, contributing to a more sustainable future.
HONOR’s commitment to long-term updates sets a new industry standard, ensuring users get the best experience for as long as possible. More HONOR flagship and foldable devices will follow this path in the future.
Would you hold onto a smartphone for seven years if it remained secure and up to date? Let us know your thoughts!
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