Infinix has officially named YUNA of K-pop girl group ITZY as its first-ever Global Brand Ambassador, marking a major milestone for the brand. The partnership brings YUNA’s energy, confidence, and bold personality to Infinix’s growing global audience.
The collaboration reflects the company’s “Joy Tech, Beyond Limits” philosophy. Through this partnership, Infinix aims to connect with a new generation of users who value creativity, individuality, and self-expression.
The announcement also comes at the same time as the global debut of the Infinix NOTE 60 Series, the brand’s annual flagship smartphone lineup. Together, the collaboration signals Infinix’s push to deliver better smartphone experiences to users worldwide.\
"I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. I've always believed that life should be filled with joy and the courage to show the world who you truly are. It's been amazing to see how Infinix shares that same energy. I'm looking forward to this journey and can't wait to show everyone the special stories we create together!" — YUNA, Global Brand Ambassador for Infinix.
A Major Milestone for Infinix
YUNA has built a strong global following as a member of ITZY. Known as the group’s youngest member, she stands out for her vibrant personality and confident stage presence. Her journey reflects dedication, growth, and fearless ambition. Over the years, she has expanded her influence beyond music, exploring acting and other creative projects.
This spirit of growth and reinvention closely matches Infinix’s focus on innovation and design. With YUNA joining the brand, Infinix hopes to connect even more with young users who want technology that matches their lifestyle and creativity.
A New Step Toward the Premium Market
The partnership also highlights a strategic move for Infinix as it strengthens its presence in the premium smartphone space. By working with YUNA, the company aims to build a stronger identity that goes beyond hardware and focuses on how technology fits into everyday life.
The partnership also highlights a strategic move for Infinix as it strengthens its presence in the premium smartphone space. By working with YUNA, the company aims to build a stronger identity that goes beyond hardware and focuses on how technology fits into everyday life.
Infinix sees technology as a way to bring joy and self-expression to users. With YUNA’s influence and the launch of the NOTE 60 Series, the brand hopes to reach more tech-savvy young users around the world.
"Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally," said TT Liu, CMO of Infinix Mobility. "Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining."
Expanding with the NOTE 60 Series
The timing of this collaboration is closely tied to the launch of the Infinix NOTE 60 Series, which represents a new chapter for the brand. The lineup is supported by a growing ecosystem of global partners. It includes the first NOTE device powered by Snapdragon from Qualcomm Technologies, Inc., design collaboration with Italian automotive design house Pininfarina, and an immersive SOUND BY JBL audio experience.
The timing of this collaboration is closely tied to the launch of the Infinix NOTE 60 Series, which represents a new chapter for the brand. The lineup is supported by a growing ecosystem of global partners. It includes the first NOTE device powered by Snapdragon from Qualcomm Technologies, Inc., design collaboration with Italian automotive design house Pininfarina, and an immersive SOUND BY JBL audio experience.
Inspiring a New Generation
With YUNA as its Global Brand Ambassador, Infinix aims to build a stronger connection with young users who enjoy expressing themselves through technology.
The NOTE 60 Series and the “Joy Tech, Beyond Limits” philosophy both focus on empowering users to explore creativity and share their unique voice.
Looking ahead, Infinix says it will continue to develop new technologies that bring richer and more immersive experiences. At the same time, YUNA continues to inspire fans around the world with her creativity, confidence, and passion.
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