Infinix is mixing smartphones, K-pop culture, and fan excitement in one big campaign with the launch of the limited-edition NOTE 60 Pro Yuna Gift Box. Alongside the special release, the brand is also launching the NOTE That Beat: Yuna Dance Challenge, offering fans a chance to win VIP K-pop concert tickets and a brand-new NOTE 60 Pro.
For fans of ITZY’s Yuna, this release is more than just another smartphone bundle. It leans heavily into collectibles and fan-focused extras, while still giving users access to one of Infinix’s latest NOTE series devices.
The limited-edition Yuna Gift Box comes bundled with the Infinix NOTE 60 Pro and several exclusive collectibles inspired by ITZY’s Yuna. Instead of the usual simple promo packaging, Infinix went all out with fan merch that feels more personal for K-pop followers.
Inside the box, buyers will receive a Yuna-designed phone case, a signed mini postcard, Polaroids, a photo binder, a poster, and even a handheld fan. It’s the kind of bundle that will probably end up displayed on shelves as much as it gets used daily.
The special edition bundle will be available exclusively through the Infinix TikTok Shop. On top of the collectibles, Infinix is also adding freebies. Every purchase includes an XWatch H5, Magpad, and a SIM card.
The pricing is also noticeably more aggressive compared to the listed SRP:
8GB + 256GB – SRP ₱21,999, promo price ₱16,999
12GB + 256GB – SRP ₱23,999, promo price ₱18,999
12GB + 256GB – SRP ₱23,999, promo price ₱18,999
For people already planning to upgrade phones this year, the added freebies and merch make the package a bit more tempting, especially for fans who already follow Yuna or ITZY.
Infinix NOTE That Beat Dance Challenge
Infinix is also launching the NOTE That Beat: Yuna Dance Challenge, which runs from May 15 to May 29. Winners will be announced on June 1, 2026
Infinix is also launching the NOTE That Beat: Yuna Dance Challenge, which runs from May 15 to May 29. Winners will be announced on June 1, 2026
The campaign is centered around Yuna’s track “Ice Cream,” and participants are encouraged to create dance videos, fun edits, storytelling clips, or other entertaining content inspired by the song. It’s not locked to one format, which honestly makes the challenge feel less restrictive compared to typical brand campaigns online.
Participants need to upload their entries on TikTok using the hashtags #NOTEthatBEATInfinixChallenge, #IceCreamByYUNA, and #NOTE60Pro while tagging the official Infinix TikTok account.
The winner will receive VIP K-pop concert tickets for two or a brand-new NOTE 60 Pro. Meanwhile, 30 other participants will receive exclusive Infinix x YUNA Beep Cards.
What makes the campaign stand out a bit more is how it taps into fan creativity instead of focusing purely on product promotion. The mix of dance trends, K-pop fandom culture, and smartphone branding feels very targeted toward younger users who already spend a lot of time on TikTok.
The Infinix NOTE 60 Pro Yuna Gift Box clearly targets both smartphone buyers and K-pop fans at the same time. While limited-edition smartphone bundles aren’t exactly new anymore, the inclusion of signed collectibles and fan merchandise gives this release a more personal touch. Stocks are limited, and the exclusive Yuna Gift Box is only available through the Infinix TikTok Shop.
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