Jollibee and Mobile Legends: Bang Bang (MLBB) are taking their partnership to the next level with the launch of the new GameJoy x MLBB Combos, bringing together food, collectibles, and in-game rewards for Filipino gamers nationwide.
The campaign rolls out in two parts. The first introduced the limited-time “WOW BIDA” Battle Emote, giving players a fun Jollibee-themed emote they could use inside MLBB matches. Redemption runs until May 20, 2026.
The bigger launch starts with the new GameJoy Combos, available nationwide from May 20 until August 19, 2026. This phase focuses more on collectible hero cards and mystery in-game rewards bundled with every purchase.
Gamer Meals Built for Long Matches
The GameJoy Combos feature handheld meals that are easy to eat during gameplay. No complicated setup, no messy meals beside your phone while trying to survive a clash or defend base during ranked matches.
Each combo costs ₱169 and already comes with:
Regular fries
Regular drink
Peach Mango Pie
Regular drink
Peach Mango Pie
Players can choose from five meal options:
Yumburger
Jolly Hotdog
Special Cheesy Yumburger
Crunchy Chicken Sandwich
Original Cheesy Yumburger
Jolly Hotdog
Special Cheesy Yumburger
Crunchy Chicken Sandwich
Original Cheesy Yumburger
For the price, it actually feels like a complete snack-meal setup, especially for students and gamers hanging out after school or during weekend grind sessions.
Collectible Hero Cards and Mystery Rewards
Every GameJoy Combo also comes with a special GameJoy x MLBB Pack containing one collectible hero card and an instruction card with a unique PIN code.
Every GameJoy Combo also comes with a special GameJoy x MLBB Pack containing one collectible hero card and an instruction card with a unique PIN code.
That PIN can be redeemed inside the MLBB app to unlock mystery rewards. Players can get skins, emotes, fragments, avatar borders, and even the highly sought-after MLBB All-Skin Unlock.
“With GameJoy Combos, we wanted to create a fun and rewarding experience that brings together great food, gaming, and everyday moments of joy,” said Dorothy Ching, vice president of marketing at Jollibee Philippines. “This collaboration allows more people to enjoy Jollibee in a fresh and exciting way, whether they’re gaming, bonding with friends, or simply treating themselves.”
MOONTON Games also emphasized how important Filipino players have been to the MLBB community over the years.
“Filipino players have helped shape MLBB into the cultural phenomenon it is today. With Jollibee, we wanted to create a campaign that genuinely feels local, fun, and rewarding for the community, by combining food, collectibles, and in-game experiences in a way that celebrates how Filipinos enjoy gaming together,” said Kevin Acuña, head of game publishing business development and partnership at MOONTON Games.
A Summer Campaign That Actually Fits Local Gaming Habits
What makes this collaboration work is how natural it feels for Filipino gamers. MLBB sessions usually come with food, whether it’s quick solo games after work or full squad rank pushes during weekends.
Instead of simply adding branding inside the game, Jollibee turned the experience into something players can actually collect and enjoy outside their phones too.
What makes this collaboration work is how natural it feels for Filipino gamers. MLBB sessions usually come with food, whether it’s quick solo games after work or full squad rank pushes during weekends.
Instead of simply adding branding inside the game, Jollibee turned the experience into something players can actually collect and enjoy outside their phones too.
The GameJoy x MLBB Combos run nationwide until August 19, 2026 giving players plenty of time to collect hero cards, redeem rewards, and maybe even complete the entire set before the campaign ends.
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