SB19 Named Official Philippine Ambassadors for REDMI Note 17 Series

Xiaomi has named P-Pop group SB19 as its official Philippine ambassadors for the new REDMI Note 17 Series, bringing the group’s fast-paced lifestyle into the brand’s latest smartphone campaign. The series is set to officially launch in the Philippines on September 15, 2026.

The partnership highlights how the REDMI Note 17 Series is designed for users who need performance, durability, and versatility throughout the day. Each SB19 member showcases a key feature of the lineup.

Stell highlights the 10,000mAh battery capacity, designed to keep up with long rehearsal schedules and back-to-back performances.

Ken focuses on 100W HyperCharge, allowing users to quickly power up their phones when time is limited between shoots and other activities.

Justin showcases the series’ brand-new design and dynamic Photochromatic back, which changes its appearance under different lighting conditions.

Josh takes mobile photography underwater, highlighting the lineup’s IP66, IP68, IP69, and IP69K protection, with up to 2-meter water resistance for up to 72 hours.

Pablo puts the focus on 3-meter drop resistance, designed to help the phone withstand accidental bumps and falls during everyday use and life on the road.

Together, SB19 demonstrates how the REDMI Note 17 Series caters to different ways of moving, creating, and experiencing everyday life. Xiaomi’s campaign positions the lineup as a versatile option for users with demanding schedules and unpredictable routines.

The REDMI Note 17 Series launches in the Philippines on September 15, 2026.

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